Principal Platform Marketing Manager

Citrix; Washington (District of Columbia); On-site; USD 155,000 - 234,000; Full time

Job summary

Citrix is looking for a Principal Platform Marketing Manager to develop and communicate the Citrix platform story, emphasizing cost reduction and risk management. The ideal candidate will have over 12 years of experience in product marketing, strong financial acumen, and the ability to engage with executive leadership effectively. This role requires exceptional communication skills and a collaborative spirit to work across various teams in a dynamic environment.

Qualifications

• 12+ years of experience in product marketing or related roles.
• Strong understanding of business case development and marketing principles.
• Experience in preparing for and presenting to executive level audiences.

Responsibilities

• Craft compelling value propositions for cost reduction and optimization.
• Develop executive-level messaging for decision makers.
• Lead enablement sales strategies and field programs.

Skills

Financial acumen

Written communication

Verbal communication

Cross-functional collaboration

Analytical skills

Education

Bachelor's degree in Marketing

MBA

Tools

Marketing automation platforms

CRM systems

Job description

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Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision.

We are curious, data fluent, and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.

Are you one of us? We’re looking for a Principal Platform Marketing Manager who can help us elevate and tell the Citrix platform story, which quantifiably demonstrates how we help customers reduce cost and risk.

Job Description/Responsibilities:

• Craft compelling value propositions across the Citrix platform for cost reduction, optimization, and risk management which resonate with the business decision maker concerns and business initiatives
• Adept at translating product capabilities to business outcomes
• Expert messaging to executive leadership concerns around cost reduction initiatives, complexity, and risk management
• Anticipates and leads the enablement sales with executive level messaging, proof points, objection handling and other relevant collateral in cost efficiency
• Leads the inception and strategy of field enablement programs which help field sellers with executive level engagement and reasons for “why Citrix” at a financial level.
• Orchestrates and aligns platform level program and initiatives across senior product management, sales, and marketing teams
• Leads the strategy on executive events, roundtables, or webinars for observability and insights where business executives are the target audience.
• Defines success metrics for platform awareness, adoption, and engagement. Expertly uses analytics and qualitative feedback to refine campaigns and programs.
  
  

Required Experience/Skills:

• 12+ years of experience in product marketing or related roles
• Strong financial acumen, with understanding of business case development. Specifically, you should have experience in the analysis of financial data, identifying areas for improvement, and making strategic cases for change that positively impact a company's financial health
• Ability to work autonomously across a number of different projects
• Exceptional written and verbal communication skills with the ability to create clear, concise, and engaging content.
• Strong cross-functional collaboration skills across disciplines
• Solid understanding of marketing principles and best practices
• Demonstrated experience in developing impactful marketing strategies and programs
• Experience preparing for and presenting to executive level audiences
• Exceptional business rigor skills of program development, management, analysis and reporting.
  
  

Optional Experience/Skills:

• Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus.
• Familiarity with software product development processes
• Experience in vertical based marketing in industries such as financial services, healthcare, and the public sector
• A passion for technology and understanding of the enterprise software landscape.
• Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle)..
  
  

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please email us at [e-mail] for assistance.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NYC generally ranges: $179,273-$268,909 CA generally ranges: $187,067-$280,601 All other locations fall under our General State range: $155,890-$233,834 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at [phone], HR directly via [phone] or email at [e-mail] for assistance.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer Networking Products, Software Development, and Technology, Information and Internet

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