Principal Participant Research Recruitment & AI Strategy

Fidelity; Westlake (TX); On-site; USD 140,000 - 200,000; Full time

Job summary

Fidelity's UX Research Operations team seeks a Principal Research Operations, Participant Strategy to shape the future of participant recruitment in a regulated tech landscape. You will lead strategy and execution across B2C and B2B studies, serving as SME on sourcing, panel management, and recruiting best practices while exploring AI-enabled research methods.

You will collaborate with researchers, product, legal and external vendors to build scalable panels, evaluate AI agents and synthetic

Qualifications

• 8-10+ years of experience in participant recruitment, research operations, UX research, market research, or related field.
• Experience recruiting both B2C and B2B participants, including enterprise decision-makers and specialized audiences.
• Experience building, managing, and scaling participant panels, research communities, or participant databases.
• Proven success developing recruiting strategies that support qualitative and quantitative research at scale.
• Experience managing recruiting vendors, participant providers, and sourcing partnerships.
• Hands-on experience building, configuring, or deploying AI agents to automate workflows or improve operational efficiency.
• Experience creating, evaluating, or utilizing synthetic users, synthetic personas, or AI-generated participant models.
• Strong understanding of the opportunities and limitations of synthetic research methodologies.
• Experience developing frameworks for determining when human participants, synthetic participants, or hybrid approaches are most appropriate.
• Familiarity with research and recruiting platforms such as User Interviews, UserTesting, dscout, Respondent, Qualtrics, and similar tools.

Responsibilities

• Lead strategy and execution of participant recruitment across both B2C and B2B research.
• Serve as SME on participant sourcing, panel management, and recruiting best practices while exploring AI-enabled methodologies.
• Collaborate with researchers, product teams, legal/compliance, and external vendors to develop scalable participant strategies.
• Build and optimize research panels and evaluate emerging capabilities like AI agents and synthetic users.
• Determine when human participants, synthetic participants, or hybrids are most appropriate for studies.

Skills

Participant recruitment

Panel management

AI agents

Synthetic users

Stakeholder management

Regulated industry experience

B2B/B2C recruiting

Tools

User Interviews

UserTesting

dscout

Respondent

Qualtrics

Job description

Fidelity's UX Research Operations team seeks a Principal Research Operations, Participant Strategy to shape the future of participant recruitment in a regulated tech landscape. You will lead strategy and execution across B2C and B2B studies, serving as SME on sourcing, panel management, and recruiting best practices while exploring AI-enabled research methods.

You will collaborate with researchers, product, legal and external vendors to build scalable panels, evaluate AI agents and synthetic