Principal Marketing Strategist - Growth & Integrated

Blue Shield of CA; Oakland (CA); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Blue Shield of CA in Oakland seeks a Principal Marketing Strategist to lead cross‑functional Growth and Integrated Marketing efforts, align Brand, Digital, CX, and Marketing teams, and deliver measurable plans for Medicare and Medi‑Cal markets.

The role emphasizes storytelling, executive presentations, and building unified growth strategies. This hybrid position requires leadership and collaboration with a two‑day‑per‑week in‑office schedule.

Qualifications

• Requires a bachelor's degree or higher and 4+ years of relevant experience; MBA preferred.
• Requires at least 10 years of prior relevant experience.
• Experience with Medicare/Medi-Cal marketing is highly preferred.

Responsibilities

• Lead cross-functional Marketing teams to build integrated growth strategies and plans.
• Create and communicate executive-ready presentations and reports for leadership.
• Serve as primary point of contact for issues outside Growth Marketing and drive solutions across Brand and Marketing.

Skills

Marketing strategy

Storytelling

Executive presentation

Cross-functional collaboration

Communication

Education

Bachelor's degree

Master's degree in business administration

Job description

Blue Shield of CA in Oakland seeks a Principal Marketing Strategist to lead cross‑functional Growth and Integrated Marketing efforts, align Brand, Digital, CX, and Marketing teams, and deliver measurable plans for Medicare and Medi‑Cal markets.

The role emphasizes storytelling, executive presentations, and building unified growth strategies. This hybrid position requires leadership and collaboration with a two‑day‑per‑week in‑office schedule.