Growth & Integrated Marketing Lead (Medicare & Medi-Cal)

Blue Shield of CA; Redding (CA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Blue Shield of CA is seeking a Marketing Strategist, Principal to lead an integrated growth and marketing strategy. This leader will coordinate a cross-functional team across Brand, Marketing, Digital and Customer Experience to drive measurable results for Medicare and Medi-Cal markets.

The role reports to the Senior Director, Growth and Integrated Marketing and serves as the primary point of contact for business issues outside Growth Marketing, while enabling timely, consolidated reporting and

Qualifications

• Requires bachelor’s degree or HS diploma with 4 years of related experience; master’s preferred.
• Requires at least 10 years of prior relevant experience.
• Significant health insurance domain knowledge, especially Medicare/Medi-Cal marketing.
• Proven ability to build and execute marketing strategies and plans.
• Storytelling and presentations for executives and sales leadership.
• Strong influence, communication, and cross-functional collaboration.

Responsibilities

• Lead a cross-functional marketing team to develop an integrated strategy aligned with business goals.
• Communicate plan details, goals and results across Brand and Marketing functions.
• Serve as the single point of contact for issues outside Growth Marketing.
• Partner with Measurement to report outcomes from brand and marketing initiatives.

Skills

Marketing strategy development

Executive storytelling

Cross-functional influence

Attention to detail

Communication and leadership

Education

Bachelor's degree or HS diploma with 4 years of related experience; master's preferred

Job description

Blue Shield of CA is seeking a Marketing Strategist, Principal to lead an integrated growth and marketing strategy. This leader will coordinate a cross-functional team across Brand, Marketing, Digital and Customer Experience to drive measurable results for Medicare and Medi-Cal markets.

The role reports to the Senior Director, Growth and Integrated Marketing and serves as the primary point of contact for business issues outside Growth Marketing, while enabling timely, consolidated reporting and