Marketing Strategist, Principal

Blue Shield of CA; Lodi (CA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Blue Shield of CA's Growth and Integrated Marketing team seeks a Marketing Strategist, Principal to lead cross-functional efforts and craft integrated marketing plans aligned with Medicare and Medi-Cal goals.

You will partner with Brand, Marketing, Digital, and Customer Experience to deliver consolidated performance reporting and strategic communications for senior leadership.

Qualifications

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience; master's degree preferred.
• Requires at least 10 years of prior relevant experience.
• Experience in health insurance with Medicare and Medi-Cal Marketing is required.
• Proven ability to build and execute marketing strategies and plans.
• Strong storytelling and presentation skills for executives and sales leadership.
• Strong influence and communication skills to collaborate across Brand and Marketing.

Responsibilities

• Facilitate bringing together a cross-functional Marketing team and create an integrated marketing strategy.
• Build plans and provide regular consolidated reporting to Medicare and Medi-Cal Markets teams.
• Serve as single POC for issues outside Growth Marketing and coordinate with Brand, Marketing, Digital and CX.
• Collaborate with Measurement Team to develop timely reporting on Brand and Marketing initiatives.

Skills

10+ years experience

Education

Bachelor's degree or HS diploma + 4 years experience

Master's degree preferred

Job description

Your Role

The Growth and Integrated Marketing team is accountable for supporting the Markets teams through targeted growth strategies, while also building measurable, integrated Brand and Marketing Plans that directly support all their goals. The Marketing Strategist, Principal will report to the Senior Director, Growth and Integrated Marketing. In this role you will facilitate bringing together a cross-functional Marketing team, creating a common understanding of the business challenges and goals, and building an integrated marketing strategy with regular consolidated reporting to the Medicare and Medi-Cal Markets team. This work will be led in partnership with representatives from all Brand and Marketing functions as well as our partners in Digital and Customer Experience. In this capacity, this individual will also be the single POC to the business for all issues that arise outside of Growth Marketing and will work across the larger Brand and Marketing team to develop and communicate solutions. This role will also work with the Measurement Team to develop timely reporting on the Brand and Marketing initiatives that were captured in the playbook.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree; master's degree in business administration or related field preferred
• Requires at least 10 years of prior relevant experience
• Requires significant experience working for a health insurance company with a strong working knowledge of Medicare and Medi-Cal Marketing
• Requires demonstrated experience building and executing on marketing strategies and plans
• Must be an effective storyteller and know how to create impactful presentations for executive and sales leadership
• Must have strong influence and communication skills and be able to work across Brand and Marketing to capture plan details, goals and results
• Must be highly detail oriented, very organized and a strong self-starter

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in‑office time based on business need.