principal, International Digital Strategy & Enablement

Starbucks; Seattle (WA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with employer match

Tuition coverage (STARBUCKS College)

Job summary

Starbucks Corp. is seeking a seasoned principal for International Digital Strategy & Enablement within the Global Digital Commerce team.

You will lead international digital initiatives across the Starbucks Rewards, Mobile Order & Pay, Delivery, and related channels, ensuring global consistency with local relevance. A data-driven, stakeholder‑oriented leader will align markets and business units, guiding strategy with a bias for action.

Qualifications

• 8–10+ years of progressive consumer digital/loyalty program experience.
• Experience navigating matrixed organizations and influencing stakeholders.
• Ability to translate problems into actionable initiatives.

Responsibilities

• Define strategic direction for Starbucks international digital portfolio.
• Embed accountability across global digital teams and markets.
• Develop standards and tools balancing global consistency with local relevance.
• Lead knowledge sharing and coordination across markets and functions.
• Guide regional markets while incorporating local perspectives into global strategy.
• Monitor trends and customer insights to shape priorities and direction.

Skills

Consumer digital & loyalty

Strategic leadership

Cross-functional collaboration

Stakeholder management

Effective communication

Ambiguity handling

Global program delivery

Bachelor's degree

Education

Bachelor's degree or equivalent

Job description

Now Brewing - principal , International Digital Strategy & Enablement ! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As principal for International Digital Strategy & Enablement on the Global Digital Commerce team, you will lead international digital efforts that bring clarity, consistency, and impact to our brand and digital experiences across the globe. This highly cross‑functional role supports our international business units (China, Japan, Asia Pacific, EMEA, Latin America & Caribbean) who operate in service of our licensed and company‑owned markets. You will own standards, tools, and best practices that balance global consistency and learnings with local market needs, while strengthening knowledge sharing and collaboration across business units. You're a digital and loyalty expert who is service and strategically minded with a bias for action. You're great at managing a diverse group of C‑level stakeholders, you're data‑driven, organized, and have an insatiable curiosity and passion for international business and culture. This role offers a meaningful opportunity to align teams, solve business challenges, drive commercial growth and influence how customers experience the Starbucks brand around the world.

As principal , International Digital Strategy & Enablement, you will

• Develop and drive strategic direction across the Starbucks digital portfolio of programs and channels across Starbucks Rewards, Mobile Order & Pay, Delivery, Starbucks Shop, Starbucks App, Drive Through, Digital Merchandising and retail ordering for international programming and initiatives.
• Embed a sense of international accountability within global digital teams.
• Develop and maintain standards and tools for the development, launch, and optimization of Starbucks digital programs and channels, balancing global consistency with local relevance and executional excellence.
• Lead and optimize global information/knowledge sharing communication channels, forums, and processes, strengthening visibility and coordination across markets to inform strategy and decision making.
• Provide guidance, feedback, support, and advocacy to regional and company‑operated markets while ensuring regional perspectives help shape global perspectives and initiatives.
• Track trends, capabilities, customer insights, and performance across international markets to inform priorities, recommendations, and strategic direction.
• Partner with global business units to codify test and learn initiatives into strategic direction and shared standards and tools that allow markets to develop and replicate digital experiences.

We'd love to hear from people with:

• Minimum 8-10+ years of progressive experience working on consumer digital and loyalty programs - ideally within food & beverage retail, CPG, or global multi‑market businesses.
• Strong experience navigating matrixed organizations and managing through influence
• Ability to handle ambiguity while translating ideas and/or problems to solve into action
• A strategic lens combined with strong organizational and operational discipline.
• Ability to communicate clearly and concisely, both verbally and in writing, with a diverse set of stakeholders, including leadership.
• Curiosity, flexibility, and a bias towards action in a lean team with a broad remit
• Ability to work cross‑functionally, build trust, credibility, and strong relationships with partners at all levels within the organization.
• Bachelor's degree or equivalent related work experience

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance wit