Principal Integrated Marketer — Growth Leader (Remote)

Homeward; United States; Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Competitive base salary

Annual performance bonus eligibility

Meaningful equity grant – stockOptions

Remote-first environment (HQ in Austin

Job summary

Homeward is seeking a Principal Integrated Marketer to drive strategy and hands-on execution in a remote-first real estate fintech context. You will partner with the CEO and senior leaders to translate priorities into a bold marketing plan and lead growth initiatives across channels.

You will build a content engine, establish agency networks, and run experiments to grow demand while mentoring a small team of marketers. A startup mindset and real estate knowledge are highly valued.

Qualifications

• 7+ years experience in Marketing.
• Experience driving integrated marketing plans across multiple channels.
• Data-driven and able to define, track, and report full-funnel KPIs.
• Excellent communication, organizational, and project management skills.
• Startup experience and scrappy mindset are a must.
• Experience in real estate or financial products is a plus.

Responsibilities

• Partner with the executive team to translate business priorities into a clear marketing strategy.
• Drive demand generation and integrated marketing efforts, define KPIs, and report results to the executive team.
• Establish a trusted presence across channels where agents gather – social media, brokerage networks, events, etc.
• Build and manage a content engine across formats (editorial, video, visuals) and assets (thought leadership, testimonials, webinars).
• Experiment with growth marketing strategies, e.g., agent ambassador programs and targeted paid campaigns.
• Leverage a mix of employees, contractors, and tools to build a small but effective growth marketing team.

Skills

Marketing strategy

Integrated marketing

Demand generation

KPIs / analytics

Content marketing

Startup mindset

Communication & PM

Job description

Homeward is seeking a Principal Integrated Marketer to drive strategy and hands-on execution in a remote-first real estate fintech context. You will partner with the CEO and senior leaders to translate priorities into a bold marketing plan and lead growth initiatives across channels.

You will build a content engine, establish agency networks, and run experiments to grow demand while mentoring a small team of marketers. A startup mindset and real estate knowledge are highly valued.