Principal, GTM Enablement

Enablement Squad; United States; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Remote work opportunities

Medical and dental insurance

401(k) match

Paid time off

Job summary

Veriforce seeks a Principal, GTM Enablement to design and deliver enablement programs that boost seller readiness, adoption, and productivity. You will drive change management, craft clear field communications, and partner across Sales, Onboarding, CS, Marketing, Product, and RevOps to align enablement with business outcomes.

Remote role in the United States. You'll lead enablement calendars, roadmaps, and SKO support, embedding MEDDPICC and Veriforce's sales methodologies into content and

Qualifications

• 5+ years in sales enablement or related GTM programs.
• Experience leading change management for tool or policy rollouts.
• Strong written communication skills for field updates and newsletters.
• Proven program management with multiple workstreams.
• Familiarity with MEDDPICC or enterprise sales methodologies.

Responsibilities

• Own change management strategy for GTM with adoption plans.
• Draft and distribute clear, timely communications to the sales org.
• Coordinate cross-functional planning with Sales, Onboarding, CS, Marketing, Product, RevOps.
• Design and deliver enablement programs including tools, messaging, onboarding, products.
• Maintain calendar and roadmap with milestones and owners.

Skills

Sales enablement

Change management

Executive comms

Program management

MEDDPICC

Cross-functional

Sales tools

Tools

Salesloft

Salesforce

Job description

Principal, GTM Enablement

Department: Sales

Employment Type: Permanent

Location: Remote, United States

Reporting To: VP, Sales Execution & Performance

Compensation: $110,000 - $160,000 / year

Description

At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.

The Principal is a critical change agent on the Sales Performance & Execution team. You will own the design and delivery of enablement programs that directly impact seller readiness, adoption, and productivity, equipping our sales organization to perform at their best.

• This is not a passive content role. You’re building, reaching out, moving towards the gap
• You deliver with precision. You scope realistically, communicate proactively, and finish strong
• Your field communications are clear, concise, and action-oriented
• You sell the change. You understand that adoption doesn’t happen because a feature went live
• You stay calm and composed. You adapt, prioritize, and move forward

What that means day-to-day:

Change Management & Field Communications

• Own the change management strategy for GTM with adoption plans that anticipate resistance, reinforce behavior, and measure outcomes
• Draft and distribute clear, timely communications to the sales org: newsletters, launch announcements, process updates, policy changes, and more
• Act as the connective tissue between Sales, Onboarding, CS, Marketing, Product, and RevOps, embedding early to represent the seller’s perspective
• Represent enablement priorities in cross-functional planning forums; proactively flag risks or blockers

Enablement Program Delivery

• Design and execute enablement programs, inclusive of tools, messaging, onboarding, products, etc
• Maintain an enablement calendar and program roadmap with clear milestones, owners, and success criteria in partnership with cross-functional stakeholders
• Support SKO planning and execution in partnership with Marketing

Sales Plays & Runbooks

• Build and maintain a library of sales plays and runbooks covering key motions: new logo pursuit, expansion, competitive displacement, vertical-specific plays; iterate based on data
• Incorporate MEDDPICC and Veriforce’s evolving sales methodology into all content and coaching

What you’ll need to be successful:

Required

• At least 5+ years in sales enablement, revenue programs, or a directly adjacent field (e.g., GTM programs, field marketing, product marketing, sales operations)
• Demonstrated experience leading change management for tool, process, or policy rollouts in GTM
• Strong written communication skills. You can write a crisp field announcement, a persuasive executive update, and an engaging newsletter without help
• Program management DNA: you plan backward from deadlines, track dependencies, and keep multiple workstreams moving simultaneously
• Familiarity with MEDDPICC or comparable enterprise sales methodologies; comfortable coaching sellers on qualification and deal strategy
• Collaborative, proactive interpersonal style—able to build trust quickly across functions and levels
• Positive, accountable energy; you own your outcomes and bring others along

Preferred

• Hands-on experience with Salesloft and/or Salesforce CRM—not just as a user, but as someone who has enabled others on these platforms
• Analytical capability: ability to use CRM or BI tools to validate enablement impact, identify gaps, and prioritize effort
• Background in B2B SaaS, online marketplaces, energy, utilities, or industrial/contractor markets

What you’ll get in return:

Here are just a few of the great reasons to join our team!

• Work with a global team! We have colleagues and customers across North America and around the world.
• Veriforce is a great place to work! Our leaders and team members consistently cite our culture as one of the top reasons it’s a great place to build a career.
• Veriforce provides
  • 100% employer-paid medical and dental insurance for employees
  • Monthly contributions to Health Savings Accounts
  • A 401(k) match that is immediately fully vested
  • Outstanding time off benefits
  • Paid time off for volunteer activities
  • Remote work opportunities

All job offers will be contingent on the successful completion of a background check.