Mgr Creative Experience Development

Norwegian Cruise Line Holdings Ltd.; Miami (FL); On-site; USD 110,000 - 140,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. in Miami seeks a Manager of Creative Experience Development to envision and shape innovative guest experiences that elevate the onboard journey and differentiate the brand.

You will translate business objectives into compelling concepts, lead ideation with cross-functional partners, and shepherd concepts from idea to fleetwide initiatives, impacting guest satisfaction and commercial success.

Qualifications

• Bachelor’s degree in Hospitality, Experience Design, Themed Entertainment, Marketing, Business, Design, Communications, or related field.
• 5+ years of experience in creative development, guest experience design, innovation, themed entertainment, hospitality, experiential marketing, attractions, or related industries.
• Demonstrated ability to develop and communicate innovative concepts from idea through strategic recommendation.
• Strong presentation, storytelling, facilitation, and communication skills.
• Experience leading cross‑functional collaboration and influencing stakeholders without direct authority.
• Strong analytical and problem‑solving capabilities.

Responsibilities

• Develop innovative concepts that elevate the guest experience across all stages of the cruise journey.
• Create experience narratives, guest journeys, and concept frameworks for new products, spaces, attractions, and entertainment offerings.
• Translate business objectives and brand strategies into compelling guest-facing experiences aligned with operational and commercial goals.
• Facilitate ideation workshops and collaborative brainstorming sessions with internal stakeholders and external partners.
• Monitor emerging trends across hospitality, entertainment, attractions, retail, sports, technology, gaming, and experiential design.
• Conduct competitive benchmarking and evaluate emerging technologies, products, and creative concepts for potential implementation.
• Maintain a pipeline of innovative ideas aligned with strategic priorities, future guest expectations, and market trends.
• Develop concept briefs, vision documents, presentations, and business cases that clearly communicate recommendations, guest benefits, and strategic rationale.
• Evaluate and prioritize innovation initiatives based on guest impact, feasibility, operational considerations, and strategic value.
• Partner with Casino, Entertainment, Hotel Operations, Marketing, Onboard Revenue, Product, and other stakeholders to refine concepts and ensure alignment with business requirements.
• Support project teams throughout development to preserve the integrity of the original guest experience vision and engage external vendors, agencies, consultants, and industry partners as needed.
• Represent the department in executive reviews, innovation workshops, and strategic planning sessions, and perform other job‑related duties as assigned.

Skills

Creative development

Guest experience design

Storytelling

Cross-functional collaboration

Stakeholder influence

Analytical thinking

Education

Bachelor’s degree in Hospitality, Experience Design, Themed Entertainment, Marketing, Business, Design, Communications, or related field

Job description

GROW YOUR CAREER WITH US

At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

Position Summary

The Manager, Creative Experience Development is responsible for envisioning, developing, and shaping innovative guest experiences that enhance Norwegian Cruise Line Holding brands and elevate the onboard guest journey.

This role serves as a catalyst for creativity and innovation, identifying emerging trends, generating new concepts, and developing compelling experience strategies across entertainment, attractions, public spaces, technology-enabled experiences, and guest engagement touchpoints. Working collaboratively with cross-functional partners, the Manager will transform ideas into well-defined concepts that can be evaluated, prioritized, and ultimately delivered through newbuild and fleetwide initiatives.

The ideal candidate combines creative thinking, strategic vision, guest-centric design principles, and strong storytelling skills to create memorable experiences that differentiate the brand and drive guest satisfaction.

Key Responsibilities

• Develop innovative concepts that elevate the guest experience across all stages of the cruise journey.

• Create experience narratives, guest journeys, and concept frameworks for new products, spaces, attractions, and entertainment offerings.

• Translate business objectives and brand strategies into compelling guest-facing experiences aligned with operational and commercial goals.

• Facilitate ideation workshops and collaborative brainstorming sessions with internal stakeholders and external partners.

• Monitor emerging trends across hospitality, entertainment, attractions, retail, sports, technology, gaming, and experiential design.

• Conduct competitive benchmarking and evaluate emerging technologies, products, and creative concepts for potential implementation.

• Maintain a pipeline of innovative ideas aligned with strategic priorities, future guest expectations, and market trends.

• Develop concept briefs, vision documents, presentations, and business cases that clearly communicate recommendations, guest benefits, and strategic rationale.

• Evaluate and prioritize innovation initiatives based on guest impact, feasibility, operational considerations, and strategic value.

• Partner with Casino, Entertainment, Hotel Operations, Marketing, Onboard Revenue, Product, and other stakeholders to refine concepts and ensure alignment with business requirements.

• Support project teams throughout development to preserve the integrity of the original guest experience vision and engage external vendors, agencies, consultants, and industry partners as needed.

• Represent the department in executive reviews, innovation workshops, and strategic planning sessions, and perform other job‑related duties as assigned.

Qualifications

Required

• Bachelor’s degree in Hospitality, Experience Design, Themed Entertainment, Marketing, Business, Design, Communications, or related field.
• 5+ years of experience in creative development, guest experience design, innovation, themed entertainment, hospitality, experiential marketing, attractions, or related industries.
• Demonstrated ability to develop and communicate innovative concepts from idea through strategic recommendation.
• Strong presentation, storytelling, facilitation, and communication skills.
• Experience leading cross‑functional collaboration and influencing stakeholders without direct authority.
• Strong analytical and problem‑solving capabilities.

Preferred

• Experience within the cruise, hospitality, resort, theme park, attractions, entertainment, or destination industries.
• Familiarity with design thinking, human‑centered design, guest journey mapping, and experience design methodologies.
• Experience collaborating with creative agencies, consultants, innovation partners, and cross‑functional stakeholders.
• Knowledge of emerging technologies and their application in developing innovative, differentiated guest experiences.
• Demonstrated ability to develop executive‑level presentations and business cases, advance concepts through implementation, and contribute to guest satisfaction and long‑term innovation strategies.

ABOUT NCLH

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.

LEARN MORE ABOUT OUR COMPANY:

• At a Glance
• Brand Overview
• Norwegian Cruise Line
• Oceania Cruises
• Regent Seven Seas Cruises

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EQUAL OPPORTUNITY EMPLOYER

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.