Principal Engineer - Product Marketing

Microchip Technology Inc.; Chandler (AZ); On-site; USD 100,000 - 130,000; Full time

Job summary

Microchip Technology Inc. seeks a Principal Engineer – Product Marketing to define and own the product strategy for automotive wireless SoCs, including BLE and UWB. This critical role requires expertise in product business planning and competitive analysis, with a focus on cross-functional collaboration.

The ideal candidate will have over 10 years of experience in semiconductor product marketing, strong technical communication skills, and the ability to drive business decisions effectively.

Qualifications

• 10+ years in semiconductor product marketing or product management.
• Hands-on experience defining wireless SoC or RF IC products.
• Strong financial acumen for revenue modeling and forecasting.

Responsibilities

• Own product business plans and requirements for automotive wireless SoCs.
• Conduct ongoing competitive analysis in automotive wireless solutions.
• Coordinate across hardware and software teams on product definition.

Skills

Product business planning

Competitive analysis

Technical communication

Revenue modeling

Education

Bachelor’s degree in Electrical Engineering, Computer Engineering, or related field

MSEE, MSCS, or equivalent technical degree; MBA is a plus

Tools

Wireless SoC design tools

Market analysis tools

Job description

Microchip's Wireless Solutions Group is defining the next generation of wireless system‑on‑chip (SoC) products for the automotive market among other durable segments. We are seeking an experienced Principal Engineer – Product Marketing to own the product strategy, requirements, and business planning for our automotive wireless SoC portfolio – spanning Bluetooth Low Energy (BLE), Ultra‑Wideband (UWB), and emerging connectivity standards. This is a high‑impact, high‑visibility role. You will drive multiple concurrent product lines from concept through definition and launch, working at the intersection of marketing, engineering, and the broader automotive ecosystem. You'll represent Microchip in key industry consortia and shape the wireless roadmap for durable, long‑lifecycle markets.

Product Strategy & Definition

• Own product business plans, product requirements documents, and competitive positioning for automotive wireless SoCs targeting digital key, vehicle access, and adjacent applications.
• Define feature‑sets and drive trade‑off decisions across BLE, UWB, and next‑generation connectivity standards in close collaboration with Systems, RF IP, digital & analog IP engineering teams.
• Build and maintain a data‑driven product roadmap informed by customer needs, competitive dynamics, and technology evolution.

Market & Competitive Intelligence

• Conduct ongoing competitive analysis of automotive wireless solutions from key competitors and translate insights into product differentiation strategy.
• Track and anticipate Bluetooth, UWB, and automotive connectivity standard evolution to inform forward‑looking product definition.

Industry Consortium & Ecosystem Engagement

• Actively participate in industry standards bodies and consortia (e.g., Car Connectivity Consortium, Bluetooth SIG, FiRa), contributing to working groups and monitoring emerging use‑cases and specification changes.
• Translate consortium direction into actionable product requirements and customer‑facing positioning.

Customer & Sales Enablement

• Partner with worldwide automotive sales, field application engineers, and regional business development teams to support customer engagements, design‑ins, and technical evaluations.
• Develop training materials, competitive collateral, and demonstration strategies that equip the field organization to win.

Cross‑Functional Leadership

• Coordinate across hardware, software/applications, IP acquisition, and validation teams to ensure product definition milestones stay on track.

Architecture & IP Decisions

• Drive buy‑vs‑build and architectural decisions for key wireless IP blocks in collaboration with engineering leadership.

Requirements / Qualifications

• Bachelor’s degree in Electrical Engineering, Computer Engineering, or a related equivalent field.
• 10+ years in semiconductor product marketing or product management, with hands‑on experience defining wireless SoC or RF IC products (BLE, UWB, Wi‑Fi, SubGHz, or similar).
• Proven track record of driving business, generating new revenue and releasing new products to market.
• Experience driving new product definition and product business plans.
• Demonstrated ability to engage at a technical level with architecture, design and applications.
• Familiarity with the competitive landscape in automotive connectivity semiconductors.
• Strong financial acumen, comfortable with revenue modeling, forecasting, margin analysis for semiconductor product lines.
• Excellent communication skills; able to influence cross‑functional teams and leadership.

Preferred

• Direct experience in vehicle access, digital key, PEPS, or automotive body electronics product ecosystems.
• Experience managing product portfolios that span multiple technologies.
• Familiar with industry standards bodies and alliances.
• MSEE, MSCS, or equivalent technical degree; MBA is a plus.

Travel Time

0% – 25%

Physical Attributes

Hearing, Seeing, Talking

Physical Requirements

80% sitting, 10% standing, 10% walking

Equal Employment Opportunity

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.