Principal Designer, TIDAL

Block; New York (NY); On-site; USD 251,600 - 377,400; Full time

Job summary

Block is looking for a Principal Product Designer to set the vision and elevate the design quality across TIDAL's product and brand ecosystem. In this role, you will drive complex design projects from inception to completion while influencing strategy and mentoring junior designers.

The ideal candidate has 8+ years of experience in product design, a strong portfolio, and a passion for music. This position requires expertise in defining design systems and a comfort in fast-paced environments.

Compensation for the role is competitive, based on experience, market conditions, and location.

Qualifications

• 8+ years of Product Design experience with a strong portfolio.
• Skills in graphic design for cohesive brand and product experiences.
• Experience creating long-term product vision and strategies.
• Proven ability to ship impactful work autonomously.
• Expertise in defining design standards at scale.
• Strong influence and partnership with leadership.
• Fluency in AI and new technologies.
• Passion for music, artists, and the creative economy.
• Comfort operating in a small, fast-moving team.

Responsibilities

• Define and drive product vision and design strategy.
• Lead complex design initiatives from concept to delivery.
• Partner with leadership to shape product roadmaps.
• Set high standards for design excellence.
• Pioneer AI-driven design approaches.
• Mentor designers and share knowledge.
• Identify new business opportunities.

Skills

Product Design experience

Graphic design skills

Experience shipping strategic work

Defining design systems

Influence and partnership skills

Fluency with AI technologies

Passion for music and creative economy

Comfort in a fast-moving team

Job description

TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60 countries, TIDAL continues to help artists break down economic barriers to continue creating what's next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

The Role

TIDAL design is a small, nimble team building at the intersection of music, technology, and culture—shipping across uploads, streaming, AI‑powered creative tools, and financial services that connect artists directly with their audiences in 60+ countries.

We're looking for a Principal Product Designer to set the vision and quality bar across TIDAL's product and brand ecosystem. You will be a foundational design voice on a small team where your work will have outsized impact—shaping not just pixels but the future of how artists build careers. You'll drive complex projects from concept to ship, influence strategy, and directly elevate the craft of everyone around you.

You Will

• Define and drive long‑term product vision and design strategy across TIDAL's key product areas
• Lead the most complex, ambiguous design initiatives end‑to‑end—from early exploration through shipped experiences
• Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy
• Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale
• Pioneer AI‑driven design approaches that expand team capabilities and accelerate velocity
• Mentor designers through feedback, critique, and knowledge sharing
• Identify new opportunities for the business and act on them

You Have

• 8+ years of Product Design experience with a portfolio demonstrating high craft and systems thinking
• Graphic design skills, working with building and extending brand for 360 activations and social to have cohesion across brand and product.
• Experience developing long‑term product vision that informs roadmaps across a brand or multiple products
• Experience shipping impactful, strategic work autonomously—from multi‑year visions to iterative releases
• Expertise defining design systems and standards that promote cohesive experiences at scale
• Influence and partnership skills as a trusted peer to leadership
• Fluency with AI and new technologies—pioneering new approaches and identifying where AI unlocks creative or business potential
• A passion for music, artists, and the creative economy
• Comfort operating on a small, fast‑moving team where you wear many hats

Block is an equal‑opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Block takes a market‑based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

• Zone A: $251,600 – $377,400 USD
• Zone B: $251,600 – $377,400 USD
• Zone C: $251,600 – $377,400 USD
• Zone D: $251,600 – $377,400 USD