Principal Data Analyst, Paid Media - Remote/Hybrid

Power-4; Framingham (MA); Hybrid; USD 95,000 - 130,000; Full time

Job summary

A leading HR Services company is seeking a Principal Data Analyst, Paid Media, to enhance their analytics operations. This role, available hybrid or remote, requires expertise in big data analysis and digital marketing analytics. The ideal candidate will own the analytics cycle, collaborate with media buyers, and ensure accurate measurement of ROI on digital ad spending. Strong SQL skills and experience with Google Tag Manager are essential. Join this emerging team to redefine paid media strategies.

Qualifications

• Fluency in querying, analyzing, and visualizing big datasets.
• Demonstrated history of building production-grade data models.
• Deep expertise in B2B marketing strategy and digital marketing analytics.
• Hands-on expertise with Google Tag Manager and 3rd-party pixel implementations.
• Strong understanding of UTM standards and incrementality testing methodologies.

Responsibilities

• Own analytics and operations for advertising programs.
• Develop multi-touch attribution models and conduct strategic analysis.
• Collaborate with media buyers to optimize performance and ROI.
• Ensure media data foundation is accurate and actionable.

Skills

SQL

Data visualization tools

Digital marketing analytics

Google Tag Manager

Attribution models

Project management

Python

Tools

dbt

CM360

DV360

SA360

Heap

GA4

Marketo

Salesforce

Job description

A leading HR Services company is seeking a Principal Data Analyst, Paid Media, to enhance their analytics operations. This role, available hybrid or remote, requires expertise in big data analysis and digital marketing analytics. The ideal candidate will own the analytics cycle, collaborate with media buyers, and ensure accurate measurement of ROI on digital ad spending. Strong SQL skills and experience with Google Tag Manager are essential. Join this emerging team to redefine paid media strategies.