Principal, Customer Education GTM

Snowflake; Atlanta (GA); On-site; USD 150,000 - 196,000; Full time

Benefits offered by this job

Parental leave

Paid time off

Paid holidays

401(k) retirement plan

Job summary

Snowflake is seeking a strategic GTM leader to own the education portfolio’s go-to-market approach. You will shape the On Demand learning channel, align with Dev Rel, Community, Partners, Marketing, and field teams, and drive activation and adoption across Snowflake’s education products.

You will craft positioning, packaging, and enablement tools, while building scalable demand generation and a robust measurement framework to prove ROI and impact.

Qualifications

• 8+ years in product marketing, GTM, growth, or demand generation for digital/self-service products
• Experience in education technology, customer education, or SaaS enablement
• Proven ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence without direct management
• Data-driven mindset with ROI modeling and measurement frameworks
• Experience with partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication
• Comfort with ambiguity; building the playbook from scratch
• Bonus: experience in data/cloud/AI or Snowflake

Responsibilities

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
• Own the measurement framework: education product adoption consumption retention
• Serve as the "voice of market" for education - synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
• Build the business case for scaling the education GTM function over time

Skills

GTM strategy

Cross-functional influence

Data-driven mindset

EdTech / SaaS enablement

Partner ecosystems

Executive communication

Ambiguity tolerance

Snowflake experience

Job description

parental leave, paid time off, paid holidays, 401(k), retirement plan

United States, Georgia, Atlanta

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset - who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake's Global Customer Enablement team is looking for a strategic, self-driven GTM leader to own the go-to-market strategy for our customer education portfolio. This is a high-visibility role where you'll define how Snowflake takes education to market - with a particular focus on scaling our On Demand learning channel - and orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive measurable customer activation outcomes.

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset - who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake's Global Customer Enablement team is looking for a strategic, self-driven GTM leader to own the go-to-market strategy for our customer education portfolio. This is a high-visibility role where you'll define how Snowflake takes education to market - with a particular focus on scaling our On Demand learning channel - and orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive measurable customer activation outcomes.

What You'll Do

• Own the end-to-end GTM strategy for Snowflake's education portfolio

• Define positioning, packaging, and channel strategy for On Demand learning

• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing

• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning

• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners

• Own the measurement framework: education product adoption consumption retention

• Serve as the "voice of market" for education - synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions

• Build the business case for scaling the education GTM function over time

What We're Looking For

• 8+ years in product marketing, GTM strategy, growth, or demand generation - ideally in education technology, customer education, or SaaS enablement

• Demonstrated ability to build and execute GTM strategy for digital/self-service products

• Strong cross-functional influence skills - you've driven outcomes through teams you don't manage

• Data-driven mindset with experience building measurement frameworks and ROI models

• Experience working with or across partner ecosystems, community programs, or developer relations

• Exceptional written and verbal communication - you'll be authoring strategy docs, presenting to executives, and building field-facing collateral

• Comfort with ambiguity - this is a new function and you'll be defining the playbook from scratch

• Bonus: Experience in the data/cloud/AI ecosystem or with Snowflake specifically

Why This Role Is Different

• You're not joining an established PMM team - you're creating a new GTM function for an education business with massive untapped potential

• Your leverage comes from influence, not headcount - you'll work across six ecosystem partners and the entire field org

• You'll have a direct line to leadership and the mandate to shape how Snowflake's education portfolio grows

The application window is expected to be open until December 4th, 2026. This opportunity will remain posted based on business needs, which may be before or after the specified date.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $150,000 - $196,300.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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