Principal, Business Model Innovation & Pricing Strategy

Intuit; San Diego (CA); On-site; USD 191,000 - 278,000; Full time

Benefits offered by this job

Cash bonus program

Equity rewards

Comprehensive benefits

Job summary

Intuit, the maker of TurboTax, seeks a Principal Business Model Strategist for Portfolio & Pricing to shape the design, pricing, and go-to-market strategy of TurboTax within the Consumer Group. You will own pricing architecture, product lineup, and cross-functional alignment across Product, Finance, Analytics, Marketing, and Legal to maximize revenue and customer outcomes.

The role requires 8+ years in strategy or related fields, with SaaS/fintech experience highly valued.

Qualifications

• 8+ years of experience in strategy, business operations, product strategy, or consulting in high-growth tech.
• SaaS or consumer technology experience preferred; fintech or B2C a plus.
• Prior experience in pricing strategy, business model design, or GTM planning is valuable.

Responsibilities

• Define and evolve annual product lineup and business model strategy for TurboTax.
• Own end-to-end pricing strategy and in-season execution.
• Lead SKU and entitlements strategy across Product, Finance, and operations.
• Partner with senior leaders to shape strategy and drive outcomes without direct authority.
• Translate complex problems into clear frameworks and recommendations.

Skills

Pricing strategy

Business model design

GTM planning

Executive communication

Portfolio management

Job description

Overview

TurboTax is Intuit's flagship consumer product and the market leader in tax preparation software. As a Principal Business Model Strategist for Portfolio & Pricing, you will sit at the center of some of the most consequential decisions the Consumer Group makes each year: how we design, price, and bring our products to market.

This is a high-visibility, high-impact role spanning business model strategy, pricing, SKU architecture, and go-to-market planning. You will partner closely with Product, Finance, Analytics, Marketing, and Legal to translate strategy into decisions that directly drive revenue, customer outcomes, and competitive positioning — owning your work from initial framing through execution.

Responsibilities

• Define and evolve the annual product lineup and business model strategy for TurboTax, establishing the framework that guides pricing, packaging, and go-to-market decisions across the Consumer Group
• Own end-to-end pricing strategy — setting direction, managing in-season execution, and building a rigorous test-and-learn roadmap to continuously improve how we price our products.
• Lead SKU and entitlements strategy, serving as the authoritative source of truth on product structure and ensuring alignment across Product, Finance, and operational teams ahead of each season.
• Partner deeply with senior leaders across Product, Analytics, Finance, and Marketing to shape strategy, influence decisions, and drive outcomes — operating effectively without direct authority.
• Translate complex, ambiguous problems into clear frameworks and recommendations that move the business forward.

Qualifications

Experience

• 8+ years in strategy, business operations, product strategy, or consulting roles in high-growth technology environments.
• SaaS or consumer technology experience strongly preferred; fintech or B2C product experience a plus.
• Prior experience in pricing strategy, business model design, or GTM planning is highly valued.

Strategy & Analytical Strength

• Strong structured problem-solving and ability to define choices — comfortable navigating multi-stakeholder complexity and ambiguity.
• Ability to distill insights from quantitative and qualitative data and construct a clear, compelling narrative for senior leadership.
• Demonstrated experience developing business cases, pricing models, and frameworks that drive decisions.

Execution & Ownership

• Track record of putting points on the board — identifying opportunities, driving alignment, resolving blockers, and landing outcomes.
• Extreme ownership mindset; moves naturally between long-term strategy and short-term execution.
• Proven ability to manage a portfolio of active workstreams with rigor and discipline.

Communication & Influence

• Executive-level written and verbal communication skills; able to simplify complexity and influence at scale.
• Comfortable serving as a strategic thought partner to senior leaders and driving decisions without direct authority.
• Strong storytelling instincts — knows how to frame tradeoffs clearly and build alignment across diverse stakeholders.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

San Diego $191,000 - $258,500

Mountain View, CA $205,000- $277,500