Principal Business Architect

Workday; Atlanta (GA); Hybrid; USD 133,000 - 238,000; Full time

Job summary

Join Workday as a Principal Business Architect, responsible for leveraging your deep understanding of business processes to enhance user experience. In this pivotal position, you will identify obstacles and promote innovative solutions that streamline workflows. This role requires expertise in GTM systems and a strong background in business architecture to drive productivity and satisfaction.

Qualifications

• 12+ years of experience in a strategic role focused on GTM systems.
• 8+ years architecting technology solutions in GTM environments.
• Strong understanding of lead-to-cash and opportunity management.

Responsibilities

• Architect vision for user experience, identifying seller friction points.
• Collaborate to design seller workflows and improve productivity.
• Govern feedback mechanisms with sellers to prioritize insights.

Skills

User Experience Transformation

Business Architecture

Strategic Role Experience

Education

Bachelor’s degree in a relevant field

Tools

CPQ solutions

Sales Engagement Platforms

Forecasting tools

AI-driven sales intelligence platforms

Job description

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Your work days are brighter here.

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About The Team

At Workday, we're committed to bringing passion and unwavering focus to the business of enterprise applications. The GTM Technology & Architecture team is at the forefront of designing and optimizing the technology landscape that powers our global sales teams. We champion a culture of innovation, critical thinking, and impactful execution, dedicated to crafting a highly productive environment that enables our sellers to achieve their best and propel Workday's continued success.

About The Role

We are in search of a highly motivated individual to join our team as a Principal Business Architect, Experience. Reporting directly to our Director of GTM Technology & Architecture, this pivotal role is responsible for formulating and implementing a robust experience strategy to elevate our technology solutions. You will play a meaningful role in identifying and remediating seller friction points, leading the design of intuitive and intelligent workflows, and collaborating closely with multi-functional partners to ensure adoption of experience-enhancing capabilities. The ideal candidate will possess a profound understanding business processes, a consistent track record in user experience and business architecture, and a comprehensive grasp of how technology can optimize seller productivity.

You will be responsible for:

• Architecting the vision for an unparalleled user experience, identifying friction points and opportunities for innovation within critical seller workflows (e.g., account planning, opportunity management, quoting).
• Collaborate with leadership and operations to lead the design of seller workflows, using AI, process re-engineering, and user feedback to reduce administrative burden and improve seller productivity.
• Championing the implementation of GTM capabilities, ensuring improvements in Seller NPS, reduced administrative time, and high team adoption.
• Establish and govern feedback mechanisms with sellers and leadership to deeply understand evolving needs and synthesize these insights into actionable priorities.
• Collaborate closely with Principal Architects, Product, and BT teams to ensure seller experience strategies are foundational to our core tech stack.
• Stay ahead of the latest trends, innovations, and methodologies in user experience design, sales technology, and AI for GTM.
• Be able to function efficiently in an upbeat, fast-paced environment while maintaining excellent organizational skills, focus, and attention to detail to drive impactful outcomes.
  
  

About You

Basic Qualifications

• 12+ years of experience in a strategic role passionate about GTM systems, business architecture, or user experience transformation.
• 8+ years of proven track record architecting technology solutions in a sophisticated GTM environment.
  
  

Other Qualifications

• Deep familiarity with the architecture of CPQ solutions, Sales Engagement Platforms, Forecasting tools, and AI-driven sales intelligence platforms.
• Validated experience conducting user research and translating sophisticated user needs into clear, actionable architectural requirements.
• Background in leading strategic adoption for new enterprise technologies and driving sophisticated change management.
• Strong meeting facilitation skills, strategic storytelling ability, and excellent written and verbal communication skills.
• Self-directed individual who actively seeks information and collaborates to drive outcomes.
• Bachelor’s degree in a relevant field or equivalent professional experience; portfolio/case studies showing GTM metric improvements are a plus.
• Strong understanding of GTM business systems, workflows, and processes (e.g., lead-to-cash, account planning, opportunity management, quoting).
• Success in defining and implementing user experience vision and strategy at an enterprise scale, leading to improvements.
• Excellent executive communication and collaborator leadership skills, with the ability to influence diverse audiences.
• Ability to work independently and lead sophisticated initiatives as part of a collaborative team.
  
  

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.IL.Chicago

Primary Location Base Pay Range: $147,800 USD - $221,800 USD

Additional US Location(s) Base Pay Range: $133,800 USD - $237,600 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

,

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Software Development

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