Principal Brand Partnerships Manager

Treasure AI; Mountain View (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Company equity / RSU

401K with company match

Parental leave (up to 26 weeks)

Life insurance

Job summary

Treasure AI is seeking a Principal Brand Partnerships Manager to own our global sponsorship program from strategy through activation. You will design premium partnerships, negotiate terms, and align brand narratives with GTM plans and product storytelling.

You will lead cross-functional teams, manage external agencies, and report to the CPO/CGO, shaping Treasure AI's brand presence at premier sports, entertainment, and industry events, with high-impact outcomes.

Qualifications

• 6+ years in brand partnerships or sponsorships within SaaS or enterprise AI.
• Proven track record in negotiating and activating major sponsorships.
• Excellent business acumen with ability to drive pipeline and revenue.
• Strong AI fluency for content and automation workflows.
• Outstanding executive communication and stakeholder management.
• Highly organized with complex multi-stakeholder programs.

Responsibilities

• Own Treasure AI's sponsorship portfolio strategy end-to-end.
• Design and negotiate sponsorship frameworks with premium entities.
• Lead activation of complex multi-stakeholder partnerships.
• Coordinate cross-functional teams for customer journeys tied to events.
• Model ROI and track performance with executive reporting.

Skills

Brand partnerships

Sponsorship negotiation

Executive communication

Project management

AI fluency

Cross-functional leadership

Education

Bachelor's degree in Marketing or business

Tools

AI-assisted design tools

Pitch deck creation tools

Job description

Treasure AI:

Treasure AI is the agentic experience platform built to acquire, retain, and grow your most valuable customers. Powered by AI, Treasure AI is shaped by human creativity and always-on through continuous, context-driven action.

Furthermore, Treasure AI employees are enthusiastic, data-driven, and customer-obsessed. We are a team of drivers—self-starters who take initiative, anticipate needs, and proactively jump in to solve problems. Our actions reflect our values of honesty, reliability, openness, and humility.

Your Role:

Treasure AI is hiring a Principal Brand Partnerships Manager to sit directly within the Office of the CPO and CGO. This is a high-visibility, high-impact role built for a uniquely capable brand builder and growth driver: someone who can walk into a C-suite sports partnership meeting, design and structure complex sponsorship frameworks, and activate multi-channel programs that elevate Treasure AI's global brand presence.

In this role, you will be the lead owner and strategic operator of Treasure AI's brand sponsorship portfolio. You will design, negotiate, and execute partnerships with elite sports franchises, industry-shaping events, media properties, and strategic alliances (such as our high-profile activations at SOFI Stadium, Cannes Lions, and major athletic partnerships). You are responsible for translating brand capital into commercial growth—ensuring that every partnership is deeply integrated with our product narrative, GTM strategies, and customer engagement plans.

This is a high-altitude strategic role combined with rigorous execution. We are looking for an entrepreneurial builder with high business acumen and AI fluency who can self-sufficiently design, prototype, and project-manage complex activations. You will oversee outside agencies, coordinate internal product and marketing teams, and serve as the central hub for our most critical brand assets.

Responsibilities:

Sponsorship Portfolio Strategy & Ownership

• Own Treasure AI's brand sponsorship and partnerships strategy end-to-end—from identifying high-value properties to negotiating agreements, managing assets, and measuring commercial impact.
• Design, structure, and negotiate sponsorship frameworks with premium entities (sports teams, venues, and media networks) that maximize brand equity and pipeline generation.
• Serve as the primary commercial point of contact for external partners, athletic leagues, agency partners, and strategic vendors on behalf of the CPO/CGO.
• Establish standard operating procedures and onboarding guides for partner brand-compliance and asset integration.

Program Activation & Event Orchestration

• Lead the execution of complex, multi-stakeholder partnership activations (such as stadium experiences, VIP hospitality suites, co-branded marketing campaigns, and exclusive roundtables).
• Project-manage high-stakes on-site experiences, coordinating across logistics, production, design, and executive hospitality teams to ensure flawless delivery.
• Work in lockstep with Product, Marketing, and Sales teams to build custom customer journeys and product-showcase moments tied to major events.
• Track campaign budgets, run-of-shows, visual asset approvals, and physical deliverables for all brand activations.

AI-Powered Asset Creation & Prototyping

• Independently produce high-quality collateral, pitch decks, partnership proposals, and one-pagers—utilizing advanced AI-assisted design, image generation, and document tools to move at extreme speed.
• Rapidly prototype creative concepts and visual directions for sponsorships, email campaigns, and co-marketing assets without relying on a full design queue.
• Champion AI-native workflows within the Office of the CPO/CGO, setting the standard for speed, technical leverage, and self-sufficiency.

Performance Tracking & Growth Attribution

• Build and maintain the business case and ROI model for each major sponsorship, tracking brand sentiment lift, executive relationship acceleration, and down-funnel pipeline attribution.
• Prepare executive-grade reports and briefings for the CPO, CGO, and Board of Directors detailing sponsorship performance and strategic milestones.

Job Requirements:

• 6+ years of experience in brand partnerships, corporate sponsorships, business development, or strategic program management in a high-growth SaaS, agency, or enterprise AI environment.
• Proven track record of managing major corporate sponsorships (sports franchises, entertainment properties, or tier-1 industry events)—from contract negotiation to activation to measurement.
• Exceptional business acumen; able to evaluate creative opportunities through a commercial lens and connect brand initiatives directly to pipeline and revenue outcomes.
• Strong AI fluency—expert use of LLMs, image generation, and document automation tools to drive self-sufficient content and pitch-deck creation.
• Outstanding executive communication and negotiation skills. You can write clearly, pitch persuasively, and command authority with brand executives and C-suite stakeholders.
• Highly organized and detail-oriented; expert at keeping complex, multi-million dollar projects on track across numerous internal and external stakeholders.

Nice to Have

• Experience managing partnerships with premium sports entities (e.g., MLS, NWSL, major stadium venues).
• Background in product marketing, brand strategy, or event production.
• Prior experience in a Chief of Staff, Special Projects, or high-altitude business partner role at a high-growth technology company.

Who You Are

You are an energetic, strategic partner-builder who thrives on creating memorable brand moments and structuring high-impact commercial deals. You love sports, media, and technology, and you understand how to weave them together into a powerful growth engine. You have a builder's mentality and an executive's polish, combined with a bias for action—you would rather prototype a solution using AI in an hour than wait weeks for an external designer. You are a natural project leader who holds yourself and partners to a standard of operational excellence.

Why This Role

• Direct impact: You will own Treasure AI's most prestigious brand partnerships and shape how the market perceives our technology.
• C-Suite access: Work directly with the CPO and CGO to execute high-profile growth initiatives.
• Autonomy & ownership: This is your portfolio to run, optimize, and grow.
• AI-first innovation: Set the standard for partnership strategy in an organization that lives and breathes AI.

Physical Requirements:

Working out of the Mountain View, California office according to our "Global Hybrid Working Policy." The schedule requires being on-site in Mountain View during the first work week of every month, followed by our standard 3-day-a-week in-office hybrid schedule for the rest of the month.

Travel Requirements:

Requires peaks of 50% travel to visit clients.

Perks and Benefits (US):

Our benefit package showcases our culture of care and empathy with

• Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP)
• Competitive compensation packages
• Company paid life insurance 3x salary
• Company paid short- and long-term disability coverage
• Retirement planning (401K) with 4% company match
• Restricted Stock Units (RSU)
• Flexible Time Off (FTO)
• Up to 26 weeks paid parental leave including a post-partum night nurse
• Comprehensive support and access to care for everyone, everywhere through Carrot - our global reproductive health and family-building benefit.

Our Dedication to You:

We value and promote diversity, equity, inclusion, and belonging in all aspects of our business and at all levels. Success comes from acknowledging, welcoming, and incorporating diverse perspectives.

Diverse representation alone is not the desired outcome. We also strive to create an inclusive culture that encourages growth, ownership of your role, and achieving innovation in new and unique ways. Your voice will be heard, and we will help amplify it.

This description captures the core of the role today. As we adopt AI and new ways of working, responsibilities may evolve, and we encourage team members to take initiative, lean into change, and help expand the impact of their role beyond what’s listed here.