Principal Brand Manager

ForceBrands; San Diego (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading brand management firm is seeking a Principal Brand Manager in San Diego to drive strategic initiatives across e-commerce platforms, particularly Amazon. The ideal candidate will have over 8 years of experience in brand management, with proficiency in managing enterprise clients and strong analytical skills. This full-time role requires onsite presence five days a week and offers a competitive salary range of $150,000 to $200,000 annually.

Qualifications

• 8+ years of experience in brand management, especially in Amazon e-commerce.
• Proven success in managing enterprise-level clients.
• Strong expertise in turning complex data into strategy.

Responsibilities

• Lead and manage enterprise client brand portfolios.
• Conduct in-depth audits to identify growth opportunities.
• Oversee project lifecycles ensuring deadlines are met.
• Partner with clients to manage escalations and align on strategies.

Skills

Brand management

Analytical skills

Communication

Leadership

Presentation skills

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

Google Suite

Asana

Helium 10

Job description

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This range is provided by ForceBrands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $200,000.00/yr

*THIS ROLE IS ONSITE 5X A WEEK IN SAN DIEGO*

*MUST HAVE 10+ YEARS OF AMAZON EXPERIENCE*

*REQUIRES AGENCY EXPERIENCE*

About the Role

We are seeking a Principal Brand Manager to lead strategic brand initiatives, manage enterprise client portfolios, and drive growth across Amazon and other e-commerce platforms. This role combines brand strategy, data-driven insights, and leadership, while mentoring junior team members and serving as a subject matter expert in specialized functions.

Key Responsibilities

• Lead and manage enterprise client brand and product portfolios, ensuring KPIs are achieved
• Conduct in-depth audits to identify growth opportunities and deliver actionable strategies
• Oversee project lifecycles, from resource allocation to execution, ensuring deadlines and deliverables are met
• Partner with clients to manage escalations, deliver impactful presentations, and align on long-term strategies
• Develop annual sales forecasts and PPC strategies tailored to client needs
• Leverage data analytics to craft compelling narratives and actionable insights
• Serve as a subject matter expert in up to three specialized functions within the department
• Mentor and guide Brand Managers, ensuring professional development and alignment with business objectives

Qualifications

• Bachelor’s degree in marketing, business, or related field (or equivalent work experience)
• 8+ years of experience in brand management, with at least 4+ years in Amazon e-commerce (Seller Central and Vendor Central)
• Proven success in managing enterprise-level clients and Amazon account management (agency experience preferred)
• Strong analytical skills with expertise in turning complex data into strategy
• Advanced proficiency with Microsoft Office, Google Suite, Asana, Helium 10 (or similar tools)
• Exceptional presentation, communication, and relationship management skills
• Demonstrated ability to lead projects, mentor talent, and deliver results

What We’re Looking For

• Strategic thinker with strong business acumen
• Collaborative leader who thrives in cross-functional environments
• Entrepreneurial mindset with innovative problem-solving skills
• Ability to balance high-level strategy with hands-on execution

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Food and Beverage Services

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