Principal Brand Design — AI‑Forward, Industry Leader

Deel; United States; On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health Insurance

401k Retirement Plan

Disability Insurance

Life Insurance

Employee Assistance Program (EAP)

Flexible Savings Account (FSA)

Flexible time off (PTO)

12 paid holidays per year

Parental leave

Job summary

Deel is seeking a Principal, Brand Design in the United States to set the category standard and lead the brand design system. You will craft visuals and concepts that elevate Deel’s market position and partner with senior teams to influence direction with evidence-driven arguments.

You will shape high-level brand directions, mentor peers, and represent Deel externally with a strong creative voice that aligns with the company’s strategic goals and global footprint.

Qualifications

• Fifteen or more years of professional experience with a body of work recognized in the industry.
• Ability to define a visual language or system referenced by others.
• Hands-on maker at the most senior level without a direct team reporting in.
• Ability to influence executive decisions through creative argument and evidence.
• Pioneering AI-forward creative practice and setting how a studio works.

Responsibilities

• Industry-level craft: Produces work that stands up against the best in the category and shifts Deel's market perception.
• Direction at company scale: Sets the visual and conceptual standard the entire studio follows and evolves the design system.
• Influence: Shapes decisions beyond own remit, linking brand and product design.
• Talent: Elevates others by collaborating with them and attracting senior talent through quality work.
• External presence: Represents Deel's creative perspective outside the company.

Skills

Industry experience

Visual language system

Hands-on senior maker

Executive influence

AI-forward creative practice

Job description

Deel is seeking a Principal, Brand Design in the United States to set the category standard and lead the brand design system. You will craft visuals and concepts that elevate Deel’s market position and partner with senior teams to influence direction with evidence-driven arguments.

You will shape high-level brand directions, mentor peers, and represent Deel externally with a strong creative voice that aligns with the company’s strategic goals and global footprint.