Primary Care Community Marketing Specialist (Remote)

Betterhealthgroup; Huntsville (AL); Remote; USD 45,000 - 65,000; Full time

Job summary

A leading company in healthcare seeks a Community Liaison dedicated to promoting primary care through community engagement in Huntsville, Alabama. This role involves collaborating with health agents, organizing events, and building referral networks to enhance membership growth while providing excellent patient relationships. The ideal candidate is passionate about health and has a bachelor's degree with experience in marketing or community outreach.

Benefits

Medical, dental, vision insurance

401k with employer match

Paid time off

Monthly Vehicle Allowance

Monthly bonus based on performance

Qualifications

• Two years of marketing project management experience preferred.
• Ability and willingness to travel within the assigned market.

Responsibilities

• Collaborates with Marketing Director for community outreach.
• Plans, coordinates, and executes local events.
• Develops strategic relationships with community partners.

Skills

Interpersonal skills

Problem-solving skills

Critical thinking

Bilingual English/Spanish

Education

Bachelor's degree in a related field

Job description

Overview

Our mission is Better Health. Our passion is helping others.

What's Your Why?

• Are you looking for a career opportunity that will help you grow personally and professionally?

• Do you have a passion for helping others achieve Better Health?

• Are you ready to join a growing team that shares your mission?

Why Join Our Team: At Better Health Group, it's our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients . We don't just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

Responsibilities

Objective:

As a Community Liaison, you will collaborate and partner with health plan agents and independent brokers to promote our primary care physicians. This position will primarily focus on the assigned market and surrounding areas. Successful team members build strategic relationships with senior centers, retail locations, and related community providers to establish a preferred referral network. You will plan, coordinate and execute events such as health fairs, doc talks, and information tables within the community to help grow our membership.

Key Responsibilities:

Passion for health and preventative care along with a confident and determined results-driven attitude is a must.

• Collaborates with the Marketing Director to execute an action plan for market activities and community outreach to support market growth and retention
• Develop strategic relationships with community partners, health plans, physicians, and office teams
• Engage with potential and current patients at events
• Maintain and update activities and leads in our CRM platform
• Conduct presentations to generate leads and increase awareness of Better Health Group
• Coordinate marketing collateral required for events and advertisements
• Provide support for special projects and educational efforts as directed
• Drive market membership goals for both growth and retention
• Assists in coordinating general advertising (print, broadcast, digital, and outdoor advertising) for Better Health Group
• Maintain relationships with Brokers, Health Plan Insurance Agents, Community Case Workers, and local Vendors associated with the senior population.
• Follow up with new patients and assist with scheduling initial appointments.
• Maintain relationships with enrolled patients to assist with membership retention.
• Plans coordinates and executes local events within the community.
• Responsible for providing a monthly activity calendar of scheduled community events and forecasting of new outreach opportunities and partner relationships.
• Obtain positive membership growth by educating potential patients about our Providers and proven healthcare model.

Education & Experience:

• Bachelor's degree in a related field
• Two years of marketing project management, communications and/or marketing campaign development, sales, and event planning experience (healthcare industry preferred)
• Exceptional interpersonal skills and a caring demeanor
• Strong critical thinking and problem-solving skills
• Bilingual English/Spanish highly preferred
• Excellent ability to organize and follow up
• Must have a current, valid driver's license and reliable transportation
• Ability and willingness to travel within the assigned market as determined by business need REQUIRED

C ompensation & Benefits:

We offer a compensation w/bonus and a comprehensive benefits package:

• Medical, dental, vision, disability, and life
• 401k, with employer match
• Paid time off
• Paid holidays
• Monthly Vehicle Allowance
• Monthly bonus based on performance