Practice Liaison

Grene Laser; Wichita, Northern (KS, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

EyeCare Partners in Wichita, KS seeks a Practice Liaison to implement a coordinated referral partner marketing plan designed to originate and grow referrals to EyeCare Partners’ services. The role focuses on increasing loyalty among external referral sources and accelerating doctor practice growth.

The position requires extensive field activity, travel in surrounding areas, and strong CRM skills. You will collaborate with practice leaders, physicians, and marketing teams to drive organic growth.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 3–5 years of experience in the healthcare industry.
• 3–5 years of experience in sales and marketing.
• Strong written and verbal communication skills.
• Proficient with CRM systems and Microsoft Office suite.

Responsibilities

• Develop, facilitate and execute visits with physician referral sources.
• Utilize CRM to manage and grow referral sources.
• Serve as first contact for referral sources with concerns.
• Investigate issues and drive process improvements.
• Gather data to identify priority areas for growth.
• Plan and host seminars and events for referral sources.
• Collaborate with leaders to expand satellite locations.
• Support co-management and ATIOL conversion initiatives.

Skills

CRM experience

Time management

Written and verbal communication

Project management

Conflict resolution

Creativity

Education

Bachelor’s degree or equivalent

Tools

CRM system

Microsoft Excel

Microsoft Word

PowerPoint

Outlook

Job description

**Practice Liaison*****Location: This will be based in Wichita, KS with travel required in surrounding areas.*****SUMMARY**Responsible for implementing a coordinated referral partner marketing plan designed to originate, drive, and grow referrals to EyeCare Partners (ECP) and its array of eye care services. The Practice Liaison will execute initiatives focused on increasing loyalty and preference to EyeCare Partners' Doctors among internal and external provider referral sources, accelerating new EyeCare Partners Doctor practice growth, and maximizing multidisciplinary operational efficiencies.**ESSENTIAL DUTIES AND RESPONSIBILITIES*** Develop, facilitate and execute a regular cadence of visits and meetings with current and potential Physician referral sources (80-90% of time in field)* Utilize a Customer Relationship Management (CRM) system to build, develop and maintain current and potential referral sources within the company’s current and future markets* Be the initial point of contact for all current and potential referral sources if concerns arise with referred patients* Investigate issues and collaborate with others to reach a satisfactory resolution and drive related operational process improvements* Gather and interpret the data and reports necessary to determine priority areas for growing referrals to ECP providers* Develop, plan and execute a regular cadence of educational seminars, grand rounds, dinners and meet and greets between current and potential referral sources for our Physicians and team* Work with practice leaders, key Physicians and teams to develop, implement and expand satellite locations* Work with practice leaders, Doctors, practice teams and referral partners to educate and drive special initiatives (advanced technology implant [ATIOL] conversions, surgical co-management, online referral portal adoption)* Actively partner with Business Development Director, Liaison Program Manager, Marketing, Division VP and growth team, along with other corporate resources, to co-develop overall organic growth strategies, market analysis, and identify/execute on best practices for organic growth* Be the point of contact for medical, trade and Physician organizations within the practice’s current and future markets* Work with practice leader and Liaison Program Manager to develop and maintain internal and external company liaison-related marketing initiatives* Participate in Physician recruitment interviews to communicate the Liaison role in the building of their practice* Develop, plan and execute new ECP provider introductions and practice building initiatives* Facilitate co-management relationships with practice Doctors, external referral sources and team members* Other duties as assigned**QUALIFICATIONS*** Prior knowledge of Physician relations experience* Excellent time management skills* A wide degree of creativity and latitude* Excellent written and verbal communication skills* Excellent project management skills* Excellent conflict resolution skills**EDUCATION AND/OR EXPERIENCE*** Minimum Required: Bachelor’s degree or equivalent combination of education and experience* Minimum Required: 3-5 years of experience in the healthcare industry and 3- 5 years of experience in sales and marketing**LICENSES AND CREDENTIALS*** Minimum Required: None**SYSTEMS AND TECHNOLOGY*** Proficient in Microsoft Excel, Word, PowerPoint, Outlook* Strong experience using a Customer Relationship Management**NOTE:**Job descriptions are intended to be accurate reflections of those principal job elements essential for making fair pay decisions about jobs. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.**If you need assistance with this application, please contact [phone]. Please do not contact the office directly – only resumes submitted through this website will be considered.***EyeCare Partners is an equal opportunity/affirmative action employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.*