Practice Development Officer

Cerity Partners; Los Angeles (CA); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Health, dental, and vision insurance (

4% 401(k) match

Flexible PTO

Parental Leave

Education assistance

Commuter benefits

Job summary

Cerity Partners is seeking a Practice Development Officer to advance wealth management and specialty practices. You will drive growth through client acquisition, strategic planning, and marketing collaboration while ensuring operational efficiency.

It is a senior, client-facing role requiring deep knowledge of wealth management, strong leadership, and the ability to translate data into actionable plans. The role involves travel up to 20% and working in our Los Angeles area offices.

Qualifications

• Bachelor’s degree or equivalent in finance, business, or marketing.
• 10+ years of experience in wealth management, business development or practice management.
• Strong understanding of investment advisory models, products, and client management best practices.
• Ability to develop and execute strategic business plans.
• Excellent organizational and project management skills.
• Experience in marketing, client acquisition, and lead generation.
• Knowledge of HR policies and employee relations a plus.
• Excellent communication, leadership and collaboration skills.
• Ability to analyze data and industry trends to drive decisions.
• Proficiency in CRM systems, marketing tools, and financial planning software.
• Willingness to travel up to 20%.

Responsibilities

• Cultivate strong, trusted relationships with practice leaders.
• Develop and execute strategies for client acquisition, retention, and revenue growth.
• Facilitate lead flow and uncover opportunities within growing practices.
• Coordinate with marketing to produce client communications and thought leadership.
• Assist with onboarding and development of advisory personnel.
• Help implement operational improvements and practice reporting and KPIs.
• Support onboarding and ramp-up of new practices with firm offerings.

Skills

Strategic planning

Business development

Client acquisition

Lead generation

Project management

Leadership

Communication skills

Data analysis

Industry knowledge

Education

Bachelor’s degree in finance, business administration, marketing, or related field

Tools

CRM systems

Marketing tools

Financial planning software

Job description

Position Summary:The Practice Development Officer will be responsible for supporting the growth and operational success of wealth management and specialty practices at Cerity Partners. This includes facilitating new business opportunities, enhancing existing client relationships, driving marketing initiatives, and ensuring operational effectiveness. The role requires a strategic liaison with demonstrated expertise in client, colleague, and operational success as well as a strong financial background to uncover and unlock opportunities across our growing firm.Primary ResponsibilitiesPractice Development, Relationship Management and Growth Support :Cultivate strong and trusted relationships with practice leaders.Work closely with practices to develop and execute strategies for client acquisition, retention and revenue growth within the practice.Facilitate lead flow by developing and implementing strategies to uncover new opportunities within unique and growing practices, optimizing internal processes and identifying potential client opportunities.Use central practice management systems to optimize practice lead flow from external sales team and drive practice collaboration as appropriate.Research market trends, competitor strategies, and client demographics to enhance advisor outreach and engagement, and identify potential clients and new opportunitiesProvide suggestions and strategies on P&L performance, market trends, and new investment opportunities.Support the development of business plans and goal-setting for advisors to improve practice efficiency and profitabilityClient and Prospect Communication & MarketingServe as a business development concierge for advisory practices, providing assistance to practices in refining their marketing strategies and creating messaging to effectively engage current and prospective clients.Develop and implement client communication strategies, including email campaigns, social media presence, and event planning.Coordinate with internal marketing teams to create marketing materials, client email communications and thought leadership content to enhance client engagementPeople and Practice DevelopmentAssist practices in identifying hiring needs and help facilitate with internal groups the onboarding and training of new advisory personnel.Provide guidance on employee relations, performance management, and professional development.Collaborate with leadership to implement human resources policies and best practices that foster a productive and compliant work environment.Operational Support, Reporting and Strategic InitiativesHelp practices adhere to firm policies, regulatory requirements, and best practices to increase the efficiency and productivity of the practice.Work with shared services to identify and implement operational improvements that enhance practice efficiency.Assist with and create internal practice reporting and tracking of key performance metrics related to client acquisition, retention and revenue growth within the practice.Practice Integration:Support the onboarding and ramp up of new practices, ensuring they are well-versed in the firm's wealth management, central solutions and specialty practice offerings and client service standards.Foster a culture of continuous growth and optimization within practices.Required Skills & Qualifications:Bachelor’s degree in finance, business administration, marketing, or a related field.10+ years of experience in wealth management, business development, practice management, or a related role.Strong understanding of investment advisory business models, financial products, wealth management principles, client relationship management, and industry best practices.Ability to develop and execute strategic business plans.Strong organizational and project management skills.Experience in marketing, client acquisition strategies, and lead generation.Knowledge of human resources policies, hiring best practices, and employee relations is a plus.Excellent communication, project management, and leadership skills.Ability to analyze data and industry trends to drive strategic decisions.Proficiency in CRM systems, marketing tools, and financial planning softwareAbility to travel up to 20%Preferred Qualifications:Experienced Wealth Advisor to high-net-worth clients.Familiarity with regulatory requirements and compliance in wealth management.Personal Attributes:Client-focused and goal-oriented.High level of emotional intelligence, professionalism, integrity, and ethical standards.Strong analytical and problem-solving abilities.Adaptable and proactive in a fast-paced environmentCompensation Range:$225,000-$250,000Why Cerity Partners:Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:Health, dental, and vision insurance – day 1!401(k) savings and investment plan options with 4% matchFlexible PTO policyParental LeaveFinancial assistance for advanced education and professional designationsOpportunity to give back time to local communitiesCommuter benefitsCerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures, perspectives, and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race, religion, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations, please reach out to [e-mail]. Applicants must be authorized to work for any employer in the U.S.