PR Specialist: Tourism Brand & Media Relations Leader

Placements24; Riverton (UT); On-site; USD 21,000 - 31,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Supportive team environment

Job summary

Placements24 is seeking a talented Public Relations Specialist to join our client in Upington, Northern Cape. You will develop and execute PR campaigns, manage media inquiries, and ensure consistent brand messaging.

The role requires a Bachelor's degree and 3-5 years of PR or media relations experience in hospitality or tourism, with strong storytelling, writing, and relationship-building skills. A proactive attitude and ability to work cross-functionally are essential.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• 3-5 years of experience in public relations or media relations, preferably in hospitality or tourism.
• Excellent written and verbal communication skills with ability to craft persuasive content.
• Proven experience in building and managing media relationships.
• Solid understanding of social media platforms and their role in PR.
• Strong organisational skills and ability to manage multiple projects.

Responsibilities

• Develop and implement public relations strategies to increase brand awareness and positive media coverage.
• Draft and distribute press releases, media alerts, and promotional materials.
• Cultivate and maintain relationships with journalists, bloggers, and media influencers in tourism.
• Monitor media and social channels for mentions, trends, and competitor activity.
• Respond to media inquiries promptly and professionally as the point of contact.
• Organise media visits, press conferences, and promotional events.
• Create engaging content for the website, social media, and newsletters.
• Assist in managing the company's reputation and PR issues.
• Collaborate with marketing and sales to ensure integrated communications.
• Analyse and report on PR campaign effectiveness.

Skills

Written communication

Verbal communication

Media relations

Social media

Content creation

Organisation

Team collaboration

Relocation to Upington

Education

Bachelor's degree in PR/communications/journalism/marketing

Job description

Placements24 is seeking a talented Public Relations Specialist to join our client in Upington, Northern Cape. You will develop and execute PR campaigns, manage media inquiries, and ensure consistent brand messaging.

The role requires a Bachelor's degree and 3-5 years of PR or media relations experience in hospitality or tourism, with strong storytelling, writing, and relationship-building skills. A proactive attitude and ability to work cross-functionally are essential.