Public Relations Specialist

Placements24; Riverton (UT); On-site; USD 21,000 - 31,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Supportive team environment

Job summary

Placements24 is seeking a talented Public Relations Specialist to join our client in Upington, Northern Cape. You will develop and execute PR campaigns, manage media inquiries, and ensure consistent brand messaging.

The role requires a Bachelor's degree and 3-5 years of PR or media relations experience in hospitality or tourism, with strong storytelling, writing, and relationship-building skills. A proactive attitude and ability to work cross-functionally are essential.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• 3-5 years of experience in public relations or media relations, preferably in hospitality or tourism.
• Excellent written and verbal communication skills with ability to craft persuasive content.
• Proven experience in building and managing media relationships.
• Solid understanding of social media platforms and their role in PR.
• Strong organisational skills and ability to manage multiple projects.

Responsibilities

• Develop and implement public relations strategies to increase brand awareness and positive media coverage.
• Draft and distribute press releases, media alerts, and promotional materials.
• Cultivate and maintain relationships with journalists, bloggers, and media influencers in tourism.
• Monitor media and social channels for mentions, trends, and competitor activity.
• Respond to media inquiries promptly and professionally as the point of contact.
• Organise media visits, press conferences, and promotional events.
• Create engaging content for the website, social media, and newsletters.
• Assist in managing the company's reputation and PR issues.
• Collaborate with marketing and sales to ensure integrated communications.
• Analyse and report on PR campaign effectiveness.

Skills

Written communication

Verbal communication

Media relations

Social media

Content creation

Organisation

Team collaboration

Relocation to Upington

Education

Bachelor's degree in PR/communications/journalism/marketing

Job description

About the Role

Our client, a growing tourism and hospitality group, is seeking a talented and strategic Public Relations Specialist to join their team in Upington, Northern Cape . This role is essential for enhancing our client's brand reputation, managing media relationships, and promoting their services across various platforms. The ideal candidate will have a strong command of written and verbal communication, a creative flair for storytelling, and a solid understanding of public relations principles. You will be responsible for developing and executing PR campaigns, managing press inquiries, and ensuring consistent brand messaging. This is an excellent opportunity to contribute to the vibrant tourism sector in the Northern Cape and grow your career within a dynamic organisation. The position requires an individual passionate about public relations and eager to make an impact.

Key Responsibilities

• Develop and implement public relations strategies to increase brand awareness and positive media coverage.
• Draft and distribute compelling press releases, media alerts, and promotional materials.
• Cultivate and maintain strong relationships with journalists, bloggers, and media influencers relevant to the tourism industry.
• Monitor media and social media channels for brand mentions, industry trends, and competitor activities.
• Respond to media inquiries promptly and professionally, acting as a point of contact.
• Organise and manage media visits, press conferences, and promotional events.
• Create engaging content for the company's website, social media, and newsletters.
• Assist in managing the company's reputation and handling any PR-related issues.
• Collaborate with marketing and sales teams to ensure integrated communication efforts.
• Analyse and report on the effectiveness of PR campaigns and media coverage.

Requirements

• A Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• 3-5 years of experience in public relations or media relations, preferably within the hospitality or tourism sector.
• Excellent written and verbal communication skills, with a strong ability to craft persuasive content.
• Proven experience in building and managing media relationships.
• Solid understanding of social media platforms and their role in PR.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Ability to work effectively both independently and collaboratively within a team.
• A proactive attitude and a passion for promoting the Northern Cape as a tourist destination.
• Must be based in or willing to relocate to Upington, Northern Cape .

Benefits

Our client offers a competitive salary and benefits package commensurate with your experience and contribution. You will have the opportunity to work in a beautiful and exciting industry, promoting the rich offerings of the Northern Cape . Professional development and training opportunities are available. Join a supportive team environment where your ideas are valued. This role offers a chance to significantly impact the brand's visibility and success.