PR Specialist, AI

Apple, Inc.; Cupertino (CA); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Medical and dental

Retirement benefits

Discounted products

Educational reimbursement

Bonuses/commission

Relocation

Job summary

Apple, Inc. is seeking a seasoned AI PR specialist to shape the global narrative for generative AI across hardware, software and services. You will work at the intersection of product storytelling, media relations, and executive briefing materials.

You will monitor media sentiment, craft press materials, and collaborate across teams and geographies to drive launches and momentum PR campaigns. Strong written and verbal communication is essential.

Qualifications

• 2+ years experience in public relations, PR agency or corporate settings.
• Experience working directly with reporters and content to shape positive media coverage.
• Ability to quickly analyze media coverage and sentiment, anticipate potential issues, and apply insights to the team's work.
• Excellent command of English, both written and verbal.
• Bachelor's degree in communications or equally relevant experience.

Responsibilities

• Media monitoring and social analysis
• Media relations and work with content creators
• Create executive briefing materials, presentations, press materials, and more

Skills

Public relations

Media relations

Media analysis

English (written/verbal)

Storytelling

Education

Bachelor's degree in communications or equivalent

Job description

Apple's worldwide communications team informs the world about the company, our innovative products and services, and the values that drive our company. The team includes professionals with backgrounds in public relations strategy, journalism, buzz marketing, event production, and more. We're looking for trailblazing, collaborative professionals from a variety of creative fields. If that's you, then your next home may be here. Come and do the best and most exciting work of your career!

Description

At Apple, we believe AI is one of the most profound technologies of our lifetime. As a specialist on the AI PR team, you will play a defining role in shaping the global narrative for the incredible capabilities powered by AI to the world. This role will help to inform the strategy and storytelling for Apple's approach to generative AI, working at the intersection of hardware, software, and services.

Responsibilities

• Media monitoring and social analysis
• Media relations and work with content creators
• Create executive briefing materials, presentations, press materials, and more

Minimum Qualifications

• 2+ years experience in public relations, PR agency or corporate settings
• Experience working directly with reporters and content to shape positive media coverage
• Ability to quickly analyze media coverage and sentiment, anticipate potential issues, and apply insights to the team's work
• Excellent command of English, both written and verbal
• Bachelors degree in communications or equally relevant experience.

Preferred Qualifications

• Positive team-player who thrives working with others and is excited to represent Apple.
• A fast learner who is passionate about consumer technology.
• Creative thinker who has experience in or is excited to work with press and creators to drive meaningful impact for launches and momentum PR campaigns.
• Strong organizational skills, with the ability to focus, simplify tasks, and manage multiple projects and programs from start to finish under pressure.
• Exceptional written and verbal communication skills, with superb attention to detail.
• A self-starter with insatiable curiosity who connects dots quickly and sees around corners.
• Effective collaborator who will work cross-functionally across teams and geographies while demonstrating integrity at all times.
• Ability to quickly analyze media coverage and social sentiment for an executive audience.
• Bachelor's degree or equivalent experience.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $91,700 and $138,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.