PR MARKETING ASSOCIATE- SOCIAL MEDIA SPECIALIST

Horizon Health; Paris (IL); On-site; USD 29,000 - 47,000; Full time

Job summary

Horizon Health in Paris, IL, is seeking a Public Relations/Marketing Associate to support the hospital's marketing program across social platforms and content creation, providing analytics to guide decisions and promote the hospital’s mission.

You will develop digital marketing strategies, manage Google My Business listings, create materials, and assist with events and disaster communications as needed.

Qualifications

• Understanding of social media marketing principles and ability to translate into targeted campaigns.
• Experience creating compelling content for social platforms.
• Working knowledge of analytics tools (e.g., Facebook Business Suite).
• Strong verbal and written communication skills; detail-oriented.

Responsibilities

• Develops digital marketing strategies for social media.
• Analyzes and optimizes campaign performance across platforms.
• Grows social media following across all channels.
• Manages Google My Business listings and responds to reviews.
• Creates materials: fliers, brochures, social media images.
• Takes and edits digital photos.
• Supports community events and public information duties in emergencies.

Skills

Social media marketing

Content creation

Analytics tools

Communication skills

Project management

Education

Marketing/communications degree or equivalent experience

Tools

Facebook Business Suite

Adobe Creative Suite

Canva

Job description

Horizon Health is a Critical Access, Rural Health Facility comprised of 25-inpatient beds located in Paris, IL & a multitude of outpatient clinic settings including Family Practice and Specialty Clinics in Paris and surrounding cities. We have been serving residents of Edgar County since 1968 though community education, emergency services, and outpatient care. As we continue to expand our services & locations, our community has grown far beyond Paris. Our rich history and strong community support pave the way for the future of healthcare as we serve you—our family, friends, and neighbors.

Position Summary

The Public Relations/Marketing Associate is responsible for assisting the Public Relations/Marketing manager and director in implementing the hospital marketing and public relations program by managing and creating content for social platforms and providing analytic data to assist in decision making for the organization.

Essential Functions

• Develops (write, record, design, edit) digital marketing strategies for social media sites on behalf of Horizon Health.
• Analyzes and optimizes campaign performance across platforms.
• Grows social media following across all platforms.
• Develops and maintains cadence for offsite visits for content production.
• Manages all Google My Business listings, including responding and triaging reviews as appropriate.
• Keeps current with Google analytics platform and related internet tracking to optimize marketing campaigns and ensure compliance.
• Tracks & assesses marketing campaign initiatives.
• Develops video content—coordination and/or production—appropriate for social media channels.
• Creates materials: fliers, brochures, social media images.
• Takes and edits digital pictures.
• Assists the departmental team in community events as necessary.
• Assists the manager in the role of Public Information Officer during a disaster.
• Supports all other functions of the department as needed.
• Supports and promotes the hospital’s mission, vision, values and goals.
• Models Horizon Health’s Behavioral Standards.
• Follows all policies and procedures as established by Horizon Health, including confidentiality.

The responsibilities listed above are not all-inclusive; other activities may be required in support of the Foundation’s goals and objectives.

Position Requirements

• Understanding of social media marketing principles, experience with social media platforms, and demonstrated ability to transform these skills into targeted marketing campaigns
• Experience creating compelling content for social media platforms
• Working knowledge of analytics tools, such as Facebook Business Suite
• Ability to interact with medical staff and patients in clinical settings
• Must be self‑motivated, willing to take initiative, and able to work without supervision
• Strong ability to juggle multiple projects in a fast-paced environment
• Exceptional verbal and written communication skills
• Associate, Bachelor’s, or applicable certificate in marketing/communications related field—or proven work experience
• Must have good organizational skills and much attention to detail
• Knowledge of simple photography, editing, and design programs desirable (such as Adobe Suite, iMovie, Canva, etc.)
• Excellent analytical, critical thinking, and problem-solving skills

Pay Range

• Pay ranges from $21.351/hour to $34.161/hour (rate of pay is based on applicable years of experience)

Horizon Health

We offer you an extensive total compensation and benefits package. As an employee of Horizon Health, your benefits include a competitive salary, medical, dental and vision insurance, Employee 403(b), health savings account with Company match, as well as Vacation, Sick and Paid Holidays.