PR Manager, Performance - Global HOKA Brand Communications

Deckers Brands; Northern (KY); Hybrid; USD 97,000 - 130,000; Full time

Benefits offered by this job

Competitive pay & bonuses

Financial planning & wellbeing

Time away from work

Extras, discounts & perks

Growth & development

Health & wellness

Job summary

Deckers Brands is seeking a PR Manager, Performance for Global HOKA Brand Communications. The role leads global PR strategies for performance product launches and brand campaigns, shaping storytelling across markets.

You will collaborate with cross-functional teams to maximize awareness and engagement and manage relationships across performance running, fitness, lifestyle, and trade media. The role requires a passion for running and active lifestyles, plus experience managing international media

Qualifications

• Bachelor’s degree or above.
• 7+ years of PR/communications experience, ideally with global scope.
• Strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals.

Responsibilities

• Create integrated global PR strategies, messaging frameworks, and communication plans for product launches and brand initiatives.
• Lead campaign planning, storytelling development, and cross-functional alignment with Marketing, Product, Sports Marketing, and regional teams.
• Identify media opportunities, partnerships, and activations to drive global brand awareness and engagement.
• Coordinate media attendance, spokesperson prep, and onsite communications support for global events and launches.
• Manage and mentor direct report(s) and oversee global agency networks.

Skills

PR/communications

Media relations

Writing & editing

Cross-functional collaboration

Education

Bachelor’s degree or above

Job description

Company Culture

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: PR Manager, Performance - Global HOKA Brand Communications Reports to: Sr. Manager, PR - Global HOKA Brand Communications Location: Remote - NYC or LA Preferred. Must be able to work PST hours. Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

As PR Manager, Performance for Global HOKA Brand Communications, you’ll lead the development and execution of global public relations strategies for performance product launches and brand campaigns. You’ll drive integrated PR strategies, messaging frameworks, and communications plans, collaborating with cross-functional teams to maximize global brand awareness and engagement. Your work will shape the narrative for HOKA’s performance products, elevate the brand’s presence, and ensure consistent storytelling across markets.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives
• Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams
• Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement
• Lead PR strategy and execution for global events, races, product launches, and media experiencesCoordinate media attendance, spokesperson preparation, and onsite communications support
• Partner with regional teams to ensure consistent execution and maximize earned media opportunities
• Oversee proactive media outreach, interview coordination, and press responses across global markets
• Manage HOKA's global PR agency network, including strategic direction, campaign execution, and performance
• Cultivate and maintain relationships with key performance, lifestyle, fitness, and trade media
• Track global PR KPIs including media coverage, impressions, share of voice, and placement quality
• Prepare executive reporting and campaign recaps with actionable insights
• Manage PR budget forecasting, accruals, reconciliation, and vendor coordination with Finance
• Manage and mentor direct report(s), providing coaching, feedback, and professional development
• Serve as the primary communications partner across internal stakeholders and regional teams
• Establish priorities, workflows, and best practices to ensure successful global campaign execution

Who You Are

• Bachelor’s Degree or above
• 7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope; agency or in-house experience welcomed
• A strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals, with international media experience a plus
• Proven ability to develop and execute integrated global PR campaigns from strategy through measurement
• Exceptional writing and editing skills, with fluency in brand voice and editorial instincts that cut through across markets
• Experience managing global agency networks and cross-functional stakeholders in a fast-paced environment
• Data-driven mindset: comfort translating KPIs and insights into actionable global communications strategy
• Passion for the running and active lifestyle space — you understand the culture, the community, and what moves people around the world
• Strong organizational skills and the ability to manage multiple workstreams across time zones and regions without losing attention to detail
• Budget management experience and comfort with financial forecasting and reconciliation across markets
• Willingness to travel internationally for events, activations, and races
• Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

What We’ll Give You – Competitive Pay and Bonuses

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$96,600.00 - $130,400.00 The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California (Remote) Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.

We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

More than Just a Footwear Company

From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.