PR Manager: Build Brand Stories, Partnerships & Crisis

Software Placement Group; Lancaster (SC); On-site; USD 70,000 - 100,000; Full time

Job summary

Software Placement Group in Lancaster, SC seeks a Public Relations Manager to shape the organization's public narrative and drive communications with partners and sponsors. You will build lasting relationships, craft national content strategies, and align messaging with the mission.

You will lead media relations, prepare press materials, monitor coverage, and collaborate with HR, leadership, and sales on recruiting communications.

Qualifications

• Bachelor's degree in communication or public relations is required.
• Strong written and oral communication skills are essential.
• 7+ years in public affairs, communication, and/or PR marketing is preferred.
• Ability to develop authentic relationships with external/internal stakeholders aligned to the organization's mission.
• Excellent interpersonal communication and ability to work with a diverse group of individuals.
• Ability to organize and manage projects in a fast-paced, deadline-oriented environment.
• Experience with federal, state and local legislation is a plus.
• Knowledge of media and ability to place stories, releases, op-eds, and other corporate communications.

Responsibilities

• Lead efforts to enhance the brand via external channels that illustrate the organization's culture, mission, and story.
• Build and nurture authentic relationships with supported organizations.
• Develop a national content strategy maximizing brand sponsorships, nonprofit contributions, and product donations.
• Coordinate local media relations for activities, programs, and corporate events.
• Develop and maintain strong relationships with local media to position the organization as an industry leader.
• Monitor and analyze media metrics to measure engagement and campaign success, and make data-driven recommendations.
• Collaborate with regional teams to align and execute media relations and communications efforts.
• Partner with HR, leadership, sales, and other departments on strategic communication planning for recruiting initiatives.
• Monitor legislation and industry trends impacting the organization's license to operate; assist with communications on public policy matters at federal, state, and local levels.
• Lead crisis communications response as part of a team.
• Refine the crisis communication plan to ensure organizational readiness.
• Communicate effectively with corporate affairs team members and other departments.
• Assist with special, high-visibility projects as requested.
• Create works including text, literary works, musical works/sound recordings, pictorial/graphic works, photography, video, and audiovisual works.
• Assist with community and national events as necessary.

Skills

Relationship building

Public relations

Media relations

Crisis communication

Project management

Stakeholder engagement

Interpersonal communication

Written communication

Education

Bachelor's degree in communication or public relations

Tools

PowerPoint

Word

Excel

Adobe suite

Job description

Software Placement Group in Lancaster, SC seeks a Public Relations Manager to shape the organization's public narrative and drive communications with partners and sponsors. You will build lasting relationships, craft national content strategies, and align messaging with the mission.

You will lead media relations, prepare press materials, monitor coverage, and collaborate with HR, leadership, and sales on recruiting communications.