PR Lead for Product Launches (Hybrid, Travel)

Verizon; Basking Ridge (NJ); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon seeks a Senior Manager of Public Relations to lead integrated communications for consumer devices, accessories, and adjacent services. This hybrid role reports to the Associate Director and drives launches that impact sales and growth.

Responsibilities include multi-channel campaigns, cross-functional collaboration, media strategy, storytelling, risk mitigation, and executive messaging. Travel up to 25% may be required.

Qualifications

• Bachelor's degree or four+ years of work experience.
• Six+ years of relevant experience required, demonstrated through work and/or military or training.
• Proven track record of leading complex product launches with measurable results.
• Ability to influence cross-functional leaders without direct authority.
• Strong project management skills with tight deadlines.
• Willingness to travel up to 25%.

Responsibilities

• Launch and campaign execution across multi-channel strategies.
• Cross-functional leadership across product, marketing, legal and local teams.
• Drive proactive media strategy and cultivate editor relationships.
• Translate consumer trends into compelling narratives for growth.
• Identify risks and protect brand reputation during launches.
• Draft spokesperson messaging and support executive communications.
• Oversee agency work and ensure timelines and budgets align.
• Collaborate across brand, marketing and local teams for unified messaging.

Skills

Public relations

Leadership

Media relations

Project management

Cross-functional

Education

Bachelor's degree

Job description

Verizon seeks a Senior Manager of Public Relations to lead integrated communications for consumer devices, accessories, and adjacent services. This hybrid role reports to the Associate Director and drives launches that impact sales and growth.

Responsibilities include multi-channel campaigns, cross-functional collaboration, media strategy, storytelling, risk mitigation, and executive messaging. Travel up to 25% may be required.