Senior Manager, Product Communications

Verizon Communications; Basking Ridge (NJ); On-site; USD 120,000 - 170,000; Full time

Job summary

Verizon Communications in Basking Ridge, NJ and New York, NY seeks a Senior Manager of Public Relations (Products and Services) to lead integrated, proactive communications for consumer devices, accessories and services. Reports to Associate Director and drives launches that boost revenue.

You’ll manage multi-channel campaigns, coordinate across product management, marketing, legal and local teams, guide agencies, and protect brand reputation in a fast-paced tech landscape.

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required.
• Demonstrated track record of leading complex product launches with measurable results.
• Proven ability to influence cross-functional leaders and navigate priorities.
• Strong project management skills and ability to meet tight deadlines.
• Willingness to travel up to 25%.

Responsibilities

• Lead planning and execution of integrated proactive communications across consumer devices, accessories, and services.
• Translate business priorities into high-impact product launch communications.
• Oversee agency execution and ensure campaigns align with sales, conversion and growth goals.
• Collaborate across product management, marketing, legal, segment and local teams.
• Drive proactive media strategy and maintain relationships with tech and lifestyle outlets.
• Draft executive messaging and prop up brand reputation during critical moments.
• Manage agency workflows, deadlines, and budgets.

Skills

Public relations

Cross-functional leadership

Project management

Communication

Storytelling

Education

Bachelor’s degree

4+ years of work experience

Job description

Senior Manager, Public Relations (Products and Services)

• Basking Ridge, New Jersey /
• New York, New York

Job ID: R-1100926

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing…

The Senior Manager of Public Relations leads the planning and execution of integrated, inclusive proactive communications across consumer devices, accessories, and adjacent services. Reporting to the Associate Director, this role translates business priorities into high-impact product launches that directly drive measurable business outcomes and revenue growth. The Senior Manager will be a self-starter, creating connected campaigns, overseeing agency execution, and building and protecting brand reputation in a highly competitive landscape.

Key Responsibilities:

• Launch & Campaign Execution: Leading multi-channel communications strategies for priority product moments, managing OEM partnerships and setting and achieving clear PR metrics tied directly to sales, conversion and growth goals.
• Cross-Functional Matrix Leadership: Serving as the strategic communications connector across product management, marketing, legal, segment and local teams to align competing priorities and build unified positioning across all channels.
• Media Relations: Driving proactive media strategy and maintaining and growing strong relationships with tech and lifestyle media to drive brand share of voice. Managing sensitive issues and handling risk management and brand reputation as appropriate.
• Agile & Insights-Driven Storytelling: Translating consumer trends and product features into compelling narratives that differentiate offerings in the market and across growth segments.
• Brand Reputation: Proactively identifying campaign launch risks and draft clear risk mitigation messaging to build and protect brand reputation during critical moments.
• Executive Support & Messaging: Drafting spokesperson briefings, messaging frameworks and executive Q&As as appropriate.
• Agency Management: Helping oversee day-to-day agency workflows, ensuring campaign deliverables, timelines and budgets align with business goals.
• Cross-Functional Collaboration: Partnering across brand, marketing, segment and local teams to ensure unified positioning and connected message across all channels.

What we’re looking for…

You'll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Demonstrated track record of leading complex product launches that deliver measurable business results.
• Proven ability to build consensus, influence cross-functional leaders and navigate conflicting priorities without direct authority.
• Strong project management skills with a history of delivering high-quality work under pressure and tight deadlines.
• Willingness to travel up to 25%.

Even better if you have:

• Background in consumer electronics, consumer tech, or product marketing/ communications.
• Proven track record of developing integrated communications plans that extend beyond traditional public