Senior Manager, Product Communications

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Benefits offered by this job

Health and wellness benefits

401(k) matching

Paid time off (vacation/sick)

Hybrid work model

Job summary

Verizon seeks an experienced Senior Manager of Public Relations to lead integrated communications for consumer devices and adjacent services. You will translate business priorities into high-impact product launches, drive measurable outcomes, and protect brand reputation in a competitive market.

The role requires leading multi-channel campaigns, coordinating with product, marketing, legal, and regional teams, and guiding agency execution. Hybrid work and travel up to 25% are expected.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through work or military or training.
• Track record of leading complex product launches delivering measurable results.
• Ability to build consensus, influence cross-functional leaders, and navigate priorities without direct authority.
• Strong project management skills with delivering high-quality work under pressure and deadlines.
• Willingness to travel up to 25%.

Responsibilities

• Launch and campaign execution: lead multi-channel communications for priority product moments and manage partnerships.
• Cross-functional leadership: act as communications connector across product, marketing, legal, and local teams.
• Media relations: drive proactive media strategy and maintain editor relationships; manage risk and reputation.
• Insights-driven storytelling: translate trends and product features into compelling narratives.
• Brand reputation: identify risks and draft mitigation messaging for critical moments.
• Executive support: draft spokesperson briefings and messaging frameworks.
• Agency management: oversee agency workflows, ensuring timelines and budgets align with goals.
• Cross-functional collaboration: ensure unified positioning across channels.

Skills

Public relations

Product launches

Cross-functional leadership

Project management

Travel willingness

Education

Bachelor's degree or four+ years

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

The Senior Manager of Public Relations leads the planning and execution of integrated, inclusive proactive communications across consumer devices, accessories, and adjacent services. Reporting to the Associate Director, this role translates business priorities into high-impact product launches that directly drive measurable business outcomes and revenue growth. The Senior Manager will be a self-starter, creating connected campaigns, overseeing agency execution, and building and protecting brand reputation in a highly competitive landscape.

Key Responsibilities:

• Launch & Campaign Execution: Leading multi-channel communications strategies for priority product moments, managing OEM partnerships and setting and achieving clear PR metrics tied directly to sales, conversion and growth goals.

• Cross-Functional Matrix Leadership: Serving as the strategic communications connector across product management, marketing, legal, segment and local teams to align competing priorities and build unified positioning across all channels.

• Media Relations: Driving proactive media strategy and maintaining and growing strong relationships with tech and lifestyle media to drive brand share of voice. Managing sensitive issues and handling risk management and brand reputation as appropriate.

• Agile & Insights-Driven Storytelling: Translating consumer trends and product features into compelling narratives that differentiate offerings in the market and across growth segments.

• Brand Reputation: Proactively identifying campaign launch risks and draft clear risk mitigation messaging to build and protect brand reputation during critical moments.

• Executive Support & Messaging: Drafting spokesperson briefings, messaging frameworks and executive Q&As as appropriate.

• Agency Management: Helping oversee day-to-day agency workflows, ensuring campaign deliverables, timelines and budgets align with business goals.

• Cross-Functional Collaboration: Partnering across brand, marketing, segment and local teams to ensure unified positioning and connected message across all channels.

What we're looking for...

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Demonstrated track record of leading complex product launches that deliver measurable business results.

• Proven ability to build consensus, influence cross-functional leaders and navigate conflicting priorities without direct authority.

• Strong project management skills with a history of delivering high-quality work under pressure and tight deadlines.

• Willingness to travel up to 25%.

Even better if you have:

• Background in consumer electronics, consumer tech, or product marketing/ communications.

• Proven track record of developing integrated communications plans that extend beyond traditional public relations into full-funnel marketing strategies.

• Established relationships with key editors, tech reviewers and lifestyle reporters.

• Experience and appetite as it relates to AI tools.

• Exceptional written, verbal and presentation skills with a willingness to travel as needed.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.