PPC Specialist (Google Ads)

Track Digital; Nashville (TN); Hybrid; USD 60,000 - 80,000; Full time

Job summary

A growing digital marketing firm in Nashville is seeking a PPC Specialist to manage Google and Bing Ads campaigns. This full-time, hybrid role involves optimizing campaigns and analyzing performance data. With 3+ years of experience preferred, candidates should be proficient in Google Ads and Bing Ads, demonstrating strong analytical and communication skills. Join a dynamic team committed to delivering exceptional results for service-based businesses and E-commerce brands.

Qualifications

• 3+ years of hands-on PPC experience, preferably in an agency.
• Proficiency in Google Ads and Bing Ads.
• Strong analytical and problem-solving skills required.

Responsibilities

• Set up and manage Google Ads and Bing Ads campaigns.
• Perform keyword research and A/B testing.
• Analyze performance data to meet client goals.

Skills

PPC experience

Analytical skills

Written communication

Verbal communication

Tools

Google Ads

Bing Ads

Google Analytics

Google Tag Manager

Job description

Track Digital is a rapidly-growing Digital Marketing Company in Nashville, TN, that specializes in PPC and Social Media Marketing strategies for Service-Based businesses and E-commerce brands around the country.

Role Description

This is a full-time, hybrid (1 day at home, 4 in-office) role for a PPC Specialist located in Nashville, TN, with some work from home flexibility. This position will be responsible for overseeing a portfolio of Google Ads and Microsoft (Bing) Ads accounts for our clients.

This role will be a focal point in our company, and will have the opportunity to quickly scale into a higher-level role with a team underneath you.

Responsibilities

• Set up, manage and optimize marketing campaigns on Google and Bing Ads for our clients.


• Set up conversion tracking using the Google Tag Manager and/or Google Analytics.


• Perform keyword research, create ad copy, and conduct A/B testing as needed.


• Analyze performance data and adjust strategies to meet client goals.


• Develop and manage budgets and bidding strategies


• Deliver insights through regular client reporting and check-ins


• Stay up to date with platform changes and industry trends


• Work in person with the Track Digital team at our Nashville, TN office on Music Row.

What We’re Looking For

• 3+ years of hands-on PPC experience (Agency experience preferred)


• Proficiency in Google Ads, Bing Ads, Google Analytics & Google Tag Manager.


• Strong analytical and problem-solving skills


• Excellent written and verbal communication skills

Bonus Points

• Familiarity with platforms/tools like GoHighLevel, Hubspot and other CRM platforms.