PPC specialist for software

Movavi; United States; Remote; USD 100,000 - 140,000; Full time

Job summary

Movavi ищет старшего специалиста по PPC для усиления команды. Вы будете строить и управлять кампаниями в Google Ads, Microsoft Ads и др., ориентируясь на рост ключевых метрик и прибыль.

Ваша работа включает анализ кампаний, запуск экспериментов, разработку инструментов анализа и сотрудничество с командами Product, Analytics, CRO, Creative и Monetization для масштабирования трафика и конверсий, а также поиск новых гео.

Qualifications

• Подтверждённый опыт как PPC-лид в международной компании.
• Опыт ведения кампаний с ориентацией на прибыль и рост метрик.
• Широкое использование автоматизации в управлении кампаниями.
• Глубокие знания глобальных и локальных контекстных систем.
• Сильная аналитика для интерпретации данных и оптимизации.

Responsibilities

• Строить и управлять кампаниями в Google Ads, Microsoft Ads, Naver и др.
• Аудит кампаний, поиск точек роста, планирование действий и демонстрация результатов.
• Планировать и проводить эксперименты по платной рекламе для роста продаж и трафика.
• Разрабатывать аналитические инструменты и масштабировать привлечение трафика.
• Сотрудничать с Product, Analytics, CRO, Creative и Monetization для улучшения конверсии.

Skills

PPC Leadership

Profit-driven campaigns

Automation in campaign management

Analytical skills

Growth mindset

Tools

Google Ads

Microsoft Ads

Programmatic

Analytics tools

Job description

Описание:

We're looking for a Senior PPC Specialist to strengthen our team Movavi is a global software company, specializing in the development of user-friendly photo- and video-editing software. Our portfolio boasts over 20 products, from desktop programs to mobile apps and browser-based solutions, reaching users in over 200 countries worldwide.

Задачи:

Build and manage advertising campaigns in Google Ads, Microsoft Ads, Naver, and other platforms, driving the growth of key metrics Audit campaigns and approaches, identify growth opportunities, build action plans, drive execution, and present results Plan and run paid promotion experiments to grow sales and traffic; analyze and act on the results Develop analytical tools and approaches to scale traffic acquisition, improve key metrics, and make the team more efficient Find the right acquisition approach for each channel and scale what works across paid search, display, programmatic, paid social, and more Work closely with Product, Analytics, CRO, Creative, and Monetization teams to unlock growth beyond the ad account: improved landing pages, more targeted offers, cleaner conversion data, and new products or geos to test Bring product and market insights from paid channels back to the business: what users search for, which positioning converts best, where demand is shifting

Требования:

Proven experience as a PPC Lead in an international company Experience in managing campaigns focused on profit growth or similar metrics (not just traffic) Extensive experience in using automation in campaign management, from ad optimizers to data analytics Expert knowledge of global and major local contextual advertising systems, plus a clear understanding of new tools and their development directions Strong analytical skills to interpret data and make informed decisions to optimize campaigns Ability to create strategies for the development of advertising tools and/or campaigns through hypothesis testing and scaling of successful practices Being result-oriented with a passion for exceeding set goals Будет плюсом: A proven track record in paid app promotion is a big plus

Условия:

Opportunity to work with global advertising campaigns and the most advanced promotion tools Direct access to the expertise of growth teams of the world's largest advertising systems Process transparency and trust – the ability to see the impact of your actions on the company's business A proactive team and a supportive work environment that fosters creativity and innovation Ability to work from any country. The contract is suitable for a digital nomad visa