PPC Specialist: Drive Cost-Effective Leads & Conversions

Clickrush; Fort Myers (FL); On-site; USD 55,000 - 85,000; Full time

Job summary

Clickrush is looking for a PPC Specialist to manage paid search and social campaigns for diverse clients. You’ll build campaigns around business goals—calls, form fills, and booked jobs—and relentlessly optimize for cost per result.

You will plan Google Ads across Search, Performance Max, and local formats, and launch Meta campaigns aligned to each client’s offer. You’ll write and test ad copy with the design team, manage budgets and bids, set up conversion tracking for accurate attribution, and

Qualifications

• Experience managing Google Ads and Meta Ads with real budgets.
• Strong grasp of conversion tracking, tagging, and attribution basics.
• Analytical mindset—make decisions from data, not hunches.
• Copywriting instincts for ads that earn the click and the call.

Responsibilities

• Build and manage Google Ads campaigns across Search, Performance Max, and local formats.
• Plan and launch Meta (Facebook & Instagram) campaigns aligned to client offers.
• Write and test ad copy and creative angles with the design team.
• Manage budgets, bids, and audiences to hit cost-per-lead and return targets.
• Set up and verify conversion tracking so every lead is attributed correctly.
• Review search terms, placements, and audiences weekly to cut wasted spend.
• Report performance: spend, results, and recommended next actions.

Skills

Google Ads management

Meta Ads management

Conversion tracking basics

Data-driven decision making

Copywriting for ads

Tools

Google Ads platform

Meta Ads platform

Job description

Clickrush is looking for a PPC Specialist to manage paid search and social campaigns for diverse clients. You’ll build campaigns around business goals—calls, form fills, and booked jobs—and relentlessly optimize for cost per result.

You will plan Google Ads across Search, Performance Max, and local formats, and launch Meta campaigns aligned to each client’s offer. You’ll write and test ad copy with the design team, manage budgets and bids, set up conversion tracking for accurate attribution, and