PPC Performance Strategist

Click Here Digital; Baton Rouge (LA); On-site; USD 52,000 - 78,000; Full time

Job summary

Click Here Digital is seeking a Paid Search Analyst to manage and optimize paid search campaigns across platforms such as Google Ads and Bing Ads. The role focuses on maximizing ROI, driving traffic, and maintaining tight budget control.

The ideal candidate has 1–3 years of paid search experience, strong analytics, and proficiency with Google Analytics, Google Ads, and SA360. Collaboration with account managers and a data-driven mindset are essential for success.

Qualifications

• Minimum 1–3 years of experience managing paid search campaigns.
• Solid understanding of PPC advertising and performance metrics.
• Experience with Google Analytics, Google Ads, and SA360.
• Ability to manage budgets and optimize ad spend based on data.

Responsibilities

• Plan, execute and optimize paid search campaigns based on client goals.
• Collaborate with account managers on strategy and performance opportunities.
• Maintain performance standards across assigned accounts.
• Monitor budget pacing, conversion tracking, and traffic quality.
• Analyze CTR, conversion rate and ROAS to identify optimization opportunities.
• Test products to determine impact on performance.
• Generate regular reports communicating key findings.
• Stay updated on paid search trends and best practices.

Skills

Paid search

PPC ads

Data analysis

Budget management

Google Analytics

Google Ads

SA360

Communication

Time management

Excel/Sheets

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Google Ads

SA360

Job description

Click Here Digital is seeking a Paid Search Analyst to manage and optimize paid search campaigns across platforms such as Google Ads and Bing Ads. The role focuses on maximizing ROI, driving traffic, and maintaining tight budget control.

The ideal candidate has 1–3 years of paid search experience, strong analytics, and proficiency with Google Analytics, Google Ads, and SA360. Collaboration with account managers and a data-driven mindset are essential for success.