PPC Manager, Veterinary (Remote, Columbus)

Blacksmith Agency LLC; North Carolina; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is a remote, AI-first digital agency hiring a PPC Manager, Veterinary to own paid media for a portfolio of veterinary clients. You will set the strategy, manage budgets, and drive the narrative when clients ask why decisions were made.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, handle bid strategies, testing, and attribution. You’ll craft 90-day roadmaps and provide the storytelling behind the metrics on client calls.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta; built, run and optimized campaigns yourself.
• Proven track record of moving ROAS, CPA or pipeline numbers.
• Experience managing multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.
• Experience with veterinary or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

ROAS improvement

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.