PPC Campaign Manager: Lead Gen & Analytics

Pathway Law Firm; Beverly Hills (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Pathway Law Firm in Beverly Hills, CA, is seeking a PPC Campaign Manager to plan, launch, and optimize campaigns across Google Ads, Bing, and social channels. You will conduct keyword research, craft ad copy, manage bids, and coordinate with intake and sales to improve conversions.

The role emphasizes data-driven decision making, performance analysis, A/B testing, and ensuring compliance with legal advertising standards in an on-site, full-time capacity.

Qualifications

• Bachelor’s degree or equivalent practical experience in Marketing, Business, Communications, or related field.
• Hands-on experience managing PPC campaigns on Google Ads and Bing Ads.
• Strong analytical, problem-solving, and organizational skills with attention to detail.
• Excellent written and verbal communication skills and collaboration with on-site teams.
• Experience in legal or professional services marketing is a plus.

Responsibilities

• Plan, launch, and optimize PPC campaigns across Google Ads, Bing Ads, and social channels.
• Conduct keyword research, create ad copy, and manage bids and budgets.
• Target audiences and collaborate with landing page teams to improve conversions.
• Monitor performance metrics, analyze analytics, and run A/B tests.
• Prepare regular reports with actionable recommendations for intake and sales teams.
• Ensure advertising complies with legal and ethical standards.

Skills

Campaign Management

Online Marketing

Web Analytics

Sales-related skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Pathway Law Firm in Beverly Hills, CA, is seeking a PPC Campaign Manager to plan, launch, and optimize campaigns across Google Ads, Bing, and social channels. You will conduct keyword research, craft ad copy, manage bids, and coordinate with intake and sales to improve conversions.

The role emphasizes data-driven decision making, performance analysis, A/B testing, and ensuring compliance with legal advertising standards in an on-site, full-time capacity.