Pay Per Click Campaign Manager

Pathway Law Firm; Beverly Hills (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Pathway Law Firm in Beverly Hills, CA, is seeking a PPC Campaign Manager to plan, launch, and optimize campaigns across Google Ads, Bing, and social channels. You will conduct keyword research, craft ad copy, manage bids, and coordinate with intake and sales to improve conversions.

The role emphasizes data-driven decision making, performance analysis, A/B testing, and ensuring compliance with legal advertising standards in an on-site, full-time capacity.

Qualifications

• Bachelor’s degree or equivalent practical experience in Marketing, Business, Communications, or related field.
• Hands-on experience managing PPC campaigns on Google Ads and Bing Ads.
• Strong analytical, problem-solving, and organizational skills with attention to detail.
• Excellent written and verbal communication skills and collaboration with on-site teams.
• Experience in legal or professional services marketing is a plus.

Responsibilities

• Plan, launch, and optimize PPC campaigns across Google Ads, Bing Ads, and social channels.
• Conduct keyword research, create ad copy, and manage bids and budgets.
• Target audiences and collaborate with landing page teams to improve conversions.
• Monitor performance metrics, analyze analytics, and run A/B tests.
• Prepare regular reports with actionable recommendations for intake and sales teams.
• Ensure advertising complies with legal and ethical standards.

Skills

Campaign Management

Online Marketing

Web Analytics

Sales-related skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Company Description Pathway Law Firm is a personal injury law practice dedicated to representing individuals and families facing injuries, wrongful death, and other hardships caused by negligence. Since 2010, the firm has recovered millions of dollars in compensation for clients. Pathway Law Firm regularly advocates for people catastrophically injured in major auto, motorcycle, and truck accidents. The team is known for standing up to large insurance companies and corporations to secure fair outcomes. Professionals joining the firm can expect a mission-driven environment focused on client advocacy and meaningful impact.

Role Description The Pay Per Click (PPC) Campaign Manager is a full-time, on-site role based in Beverly Hills, CA. This position is responsible for planning, launching, and optimizing PPC campaigns across platforms such as Google Ads, Bing, and social media advertising channels to drive qualified leads for the firm. Daily responsibilities include keyword research, ad copy creation, bid and budget management, audience targeting, and landing page collaboration with the marketing team. The PPC Campaign Manager will monitor performance metrics, analyze web analytics, run A/B tests, and prepare regular reports with actionable recommendations. This role also involves coordinating with intake and sales teams to align campaigns with business goals and improve conversion rates, while ensuring all advertising complies with legal and ethical standards.

Qualifications

• Candidates should possess strong Campaign Management skills, including planning, execution, optimization, and A/B testing of PPC initiatives.
• Candidates should possess Online Marketing and Digital Marketing skills, with experience in paid search, paid social, and lead generation strategies.
• Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics and data-driven decision-making.
• Candidates should possess Sales-related skills, including understanding of lead funnels, conversion tracking, and collaboration with intake or sales teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Hands-on experience managing PPC campaigns with platforms such as Google Ads and Bing Ads; experience in legal or professional services marketing is a plus.
• Strong analytical, problem-solving, and organizational skills, with attention to detail and ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills, and ability to work collaboratively in an on-site team environment.