PPC Associate

1012 LEGO Systems, Inc.; Boston (MA); Hybrid; USD 68,000 - 102,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Headspace wellbeing benefit

Colleague discount

Bonus scheme

Job summary

LEGO Group’s Global Media Activation team seeks a PPC Associate to strengthen our branded digital ecosystem across the Americas. You’ll manage paid search campaigns, analyze performance data, and support LEGO.com and the broader online business.

You will build and optimize search, display, shopping and YouTube campaigns, monitor daily activity on Google and Microsoft platforms, and report insights to partners. Hybrid work and global collaboration are core to this role.

Qualifications

• Managed paid search campaigns for an agency or in-house role.
• Built account and keyword strategies using remarketing, performance targets, automation tools including working with Google Shopping.
• Launched and optimized advertising through Google Ads and Microsoft Advertising.
• Created audience segments in Adobe Analytics or Google Analytics, then used them for campaign optimization and evaluation.
• Allocated campaign budgets against planned activities, profitability measures and sales-growth outcomes.

Responsibilities

• Identify optimization opportunities throughout the paid search marketing funnel.
• Build, launch and monitor search, display, shopping and YouTube campaigns.
• Manage daily campaign activity across Google and Microsoft advertising platforms.
• Report campaign results and practical recommendations to internal partners.
• Work with channel specialists to identify new performance opportunities across global markets.
• Improve global campaign performance globally, with a key focus on the Americas.
• Support projects connected to the team’s 2027 strategic goals.

Skills

Paid search campaigns

Keyword strategies

Google Ads & Microsoft Advertising

Audience segmentation

Budget allocation

Tools

Google Ads

Microsoft Advertising

Search Ads 360

Skai

Marin

Job description

Just imagine improving paid search campaigns that connect shoppers with LEGO® products across global markets. Then make it real.

About the role

As our PPC Associate, you’ll join the LEGO® Global Media Activation team and help strengthen our branded digital ecosystem. You’ll use performance data to support LEGO.com, our online business and wider brand-building goals. This is a permanent role focused particularly on improving retail performance across the Americas.

Required Qualifications

• Managed paid search campaigns for an agency or in-house digital marketing role.
• Built account and keyword strategies using remarketing, performance targets, automation tools including working with Google Shopping.
• Launched and optimized advertising through Google Ads and Microsoft Advertising.
• Created audience segments in Adobe Analytics or Google Analytics, then used them for campaign optimization and evaluation.
• Allocated campaign budgets against planned activities, profitability measures and sales-growth outcomes.

Preferred Qualifications

• Worked with performance dashboards using Tableau, PowerBi, Looker Studio or Omniscope.
• Delivered global paid search campaigns involving market-specific content or language localization.
• Operated bid-management platforms such as Search Ads 360, Skai or Marin.

What you’ll build

• Identify optimization opportunities throughout the paid search marketing funnel.
• Build, launch and monitor search, display, shopping and YouTube campaigns.
• Manage daily campaign activity across Google and Microsoft advertising platforms.
• Report campaign results and practical recommendations to internal partners.
• Work with channel specialists to identify new performance opportunities across global markets.
• Improve global campaign performance globally, with a key focus on the Americas.
• Support projects connected to the team’s 2027 strategic goals.

What matters most is your ability to turn campaign activity into measurable improvements while continuing to learn.

Life on the team

You’ll join the Global Media Activation Paid Search team and report to its senior manager. You’ll work independently while staying closely connected to colleagues and the Americas retail team. The team values clear communication, thoughtful problem-solving and people who enjoy contributing without needing to take center stage.

What success looks like

During your first year, you’ll learn the team’s systems, complete work reliably, and contribute to shared performance targets. You’ll build confidence supporting a broad LEGO product portfolio and working with paid search specialists around the world. As your experience grows, you’ll help shape projects supporting the team’s 2027 priorities.

Additional details on this position

No relocation assistance is offered for this position.

Compensation

The salary for this position has a range of $68,330.00 - $102,494.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Equal employment opportunity

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are.

Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow”.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users.

If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.