Power Systems Used Equipment Sales Representative

Cleveland Brothers Equipment Company; Hunker (Westmoreland County); On-site; USD 60,000 - 150,000; Full time

Benefits offered by this job

Market Leading Benefits

Commission-based earnings

Career growth across 29 locations

Job summary

Cleveland Brothers Equipment Co., Inc. is seeking a Power Systems Used Equipment Sales Representative to drive profitable growth of used CAT power generation and industrial engines.

You will source, evaluate, recondition, and market CAT equipment to maximize revenue and margins. Ideal candidates have 5+ years in power generation or industrial engine sales, deep CAT knowledge, strong negotiation skills, and experience with dealer networks and CRM tools.

Qualifications

• 5+ years in power generation or industrial engine sales with strong CAT familiarity.
• In-depth knowledge of CAT generator sets, industrial engines, EMCP and related components.
• Proven ability to assess used CAT equipment condition, value and market demand.
• Strong negotiation, relationship-building and communication skills.
• Experience with CAT dealers, dealer systems, or CAT-branded rental operations.
• Proficiency with CRM platforms and digital sales tools.

Responsibilities

• Develop and execute strategies to grow used CAT generator and engine sales across key markets.
• Build relationships with customers, CAT dealers, rental fleets, brokers, and national accounts.
• Negotiate profitable deals involving CAT gensets, engines, exchange engines, and accessories.
• Coordinate with internal departments to align sales efforts with operations and support.
• Oversee inspections and valuations of used CAT power systems and maintain records.
• Market and promote high-quality listings and CAT-specific details.

Skills

Negotiation

Relationship building

CRM proficiency

Market analysis

CAT power systems

Education

Bachelor’s degree in Business/Engineering

Tools

CRM platforms

CAT dealer systems

Dyno testing equipment

Job description

Power Systems Used Equipment Sales Representative

#26-796

Multiple Locations

Job Description

Cleveland Brothers, the largest Cat® dealer in Pennsylvania, northern West Virginia and western Maryland, has an immediate opportunity for a Power Systems Used Equipment Salesperson.

Cleveland Brothers Equipment Co., Inc., your local Caterpillar dealership, is looking for a highly motivated self-starter to join our growing team of established and successful sales professionals.

Job Summary:

The Used Equipment Salesperson is responsible for driving the profitable growth of used Caterpillar power generation and industrial engine equipment and natural gas compression engines. This includes CAT generator sets, industrial diesel and gas engines, switchgear, ATS systems, and related components. The salesperson oversees equipment sourcing, trade-in evaluations, reconditioning, exchange engines at the engine rebuild center, marketing, and resale to achieve revenue and margin targets. This role works closely with service operations, product support, rental and CAT dealer networks to deliver high-quality used equipment solutions aligned with Caterpillar standards.

Our ideal candidate would be someone with a drive to win in both a solo and team sales environment. This candidate would possess significant sales skills within an industrial background (preferably in power generation and industrial engines). A positive attitude coupled with a genuine desire to assist customers is a big plus.

Details & Essential Functions:

Sales & Business Development

• Develop and execute strategies to grow used CAT generator and engine sales across key markets (rental, industrial, data centers, manufacturing, utilities, oil & gas, mining, and commercial standby).
• Build relationships with customers, CAT dealers, rental fleets, brokers, and national accounts to expand used equipment and exchange engine opportunities.
• Negotiate competitive and profitable deals involving Caterpillar gensets, industrial engines, exchange engines, enclosures, and auxiliary components.
• Leverage Caterpillar’s dealer systems, certifications, and brand positioning in sales strategies.
• Actively source used CAT equipment through trade-ins, dealer networks, auctions, and customer buybacks.
• Coordinate with internal departments to align sales efforts with operations, service, and customer support.

CAT Equipment Evaluation & Inventory Management

• Oversee detailed inspections and valuations of used CAT power systems, including:
• G3500 and 3600 exchange engines
• CAT EMCP controls
• Switchgear, paralleling gear, and ATS units
• Assess equipment condition, hours, emissions tier compliance (Tier 1–4 Final), and expected resale value based on CAT market data.
• Coordinate reconditioning, repairs, and dyno/load-bank testing to Caterpillar standards.
• Maintain accurate inventory records, including serial numbers, build sheets, test reports, and Product Identification Numbers (PINs).

Marketing & Promotion

• Ensure high-quality listings featuring CAT-specific details: rating, standby/prime ratings, fuel type, alternator model, EMCP version, enclosure type, voltage, and history.
• Manage pricing strategy using CAT market trends, competitive benchmarking, and internal valuation tools.
• Partner with marketing to create targeted campaigns highlighting Caterpillar reliability, testing standards, and warranty options (when applicable).
• Strong technical understanding of CAT engines and power generation systems
• Strategic sales leadership
• Customer relationship excellence
• Analytical skills for pricing and market evaluation
• Ability to manage complex equipment portfolios
• High attention to detail

Education & Experience:

• 5+ years of experience in power generation, gas compression systems, or industrial engine sales, with strong familiarity with Caterpillar products.
• In-depth knowledge of CAT generator sets, industrial engines, gas compression engines, EMCP and other CAT control systems, and related components.
• Proven ability to assess used CAT equipment condition, value, and market demand.
• Strong negotiation, relationship-building, and communication skills.
• Experience working with CAT dealers, dealer systems, or CAT-branded rental operations.
• Proficiency with CRM platforms and digital sales tools.
• Experience with Caterpillar service operations, dyno/load-bank testing, or equipment appraisal.
• Knowledge of Caterpillar product families (G3500 and 3600 gas engines, C-Series, CG/CM gas engines, SR alternators, EMCP 2/3/4.x controllers).
• Bachelor’s degree in Business, Engineering, or a related field.

Working Conditions

• Combination of office, yard, and shop environments.
• Regular equipment inspections and customer site visits.
• Some travel required for sourcing, customer meetings, and industry events.

Why Join the Cleveland Brothers Team:

• Market Leading Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing Account.
• Advancement: Take your career to the next level with a dynamic organization that wants to see you succeed! In addition to room to grow in this role, there are limitless opportunities across 29 locations whether you want to move up, or into another division of the company.
• Stability - Cleveland Brothers has been around for 75 years. Experience tremendous job security in an essential role with an organization that is around for the long haul.

About Us: Founded in 1948, Cleveland Brothers Equipment Co., Inc., is the exclusive Cat® dealer of western and central Pennsylvania, northern West Virginia and western Maryland, providing new, used and rental equipment, parts and service.

Cleveland Brothers supplies a vast variety of solutions and products, including construction machinery, industrial diesel and gas engines and generators, air compressors and boosters, oil and gas machinery and much more, in addition to full truck service for all makes and models. With 29 locations, customers have access to all of the parts and equipment needed to get the job done, backed by industry-leading technicians and staff. For more information, please visit www. ClevelandBrothers .com .

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Compensation

$60,000-$150,000/ year

This position is base plus commission with unlimited earning potential.

Competitive Compensation Phenomenal Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing