Power BI & Analytics Specialist

National Film Board of Canada; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

National Film Board of Canada seeks a data analytics professional to support the Business Intelligence Unit by collecting, validating, and integrating data from multiple sources. You will develop and maintain reports, dashboards, and BI tools to measure performance and support planning.

You will analyze website traffic, audience engagement, content performance and campaign results, delivering data-driven insights to management and stakeholders to guide decisions.

Qualifications

• Bachelor’s degree in Business Administration, Data Analytics, Information Management or related field.
• Minimum of five (5) years’ experience in data analysis, business intelligence, reporting, marketing analytics, digital‑media analytics or data management.
• Experience developing reports and dashboards using BI tools such as Power BI or equivalent.
• Strong working knowledge of Google Analytics, including the ability to retrieve, interpret and explain website, audience, traffic, acquisition and engagement data.
• Experience preparing analytical reports and presenting findings to management and business stakeholders.
• Knowledge of data modelling, data systems, data quality and reporting methodologies.
• Knowledge of Microsoft 365, Excel and collaboration tools.
• Bilingualism in the official languages (French and English), both orally and in writing.

Responsibilities

• Develops, maintains and continuously improves business-intelligence reports, dashboards, analytical tools and performance-measurement products.
• Collects, validates, analyzes and interprets organizational, operational, audience and performance data from multiple sources, identifying trends, variances and results across various business areas.
• Monitors and reports on trends, results and key performance measures across the organization.
• Produces regular, ad hoc and official reports, analyses and performance summaries for management and internal stakeholders.
• Ensures business-intelligence data, reports and reporting methodologies are documented, accurate, consistent and reliable.
• Identifies opportunities to improve reporting, data-visualization and BI tools.
• Monitors and analyzes performance across NFB digital platforms, social media, third-party platforms and other audience‑engagement channels.
• Uses web analytics and other reporting tools to assess traffic, audience acquisition, user behaviour, content performance and engagement trends.
• Supports digital‑measurement and tracking requirements, including tagging standards and data‑collection protocols, to enable reliable performance reporting.
• Provides research, analysis and data‑driven insights on audience, content, campaign, distribution and engagement performance, identifying trends, patterns, issues and areas requiring further investigation.
• Supports reporting across audience, revenue, customer, market, distribution, production and other organizational‑performance areas.
• Monitors data quality and identifies opportunities to improve data integrity, consistency and reliability across reporting systems and data sources.
• Documents data definitions, methodologies, issues and resolutions to ensure transparency, traceability and efficient use of data.
• Identifies, investigates and resolves data‑quality issues, and contributes to the implementation and continuous improvement of data‑quality standards, governance practices and reporting processes.

Skills

Analytical thinking

Data visualization

Report presentation

Multi-tasking

Collaboration

Education

Bachelor’s degree in Business Administration or related

Tools

Power BI

Google Analytics

Excel

Microsoft 365

Job description

National Film Board of Canada seeks a data analytics professional to support the Business Intelligence Unit by collecting, validating, and integrating data from multiple sources. You will develop and maintain reports, dashboards, and BI tools to measure performance and support planning.

You will analyze website traffic, audience engagement, content performance and campaign results, delivering data-driven insights to management and stakeholders to guide decisions.