Positions: Associate Director, Data & Analytics

IPG Mediabrand; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking an Associate Director for Data & Analytics to lead key initiatives in marketing analytics. This role involves collaborating with clients to define analytical needs and drive strategic insights. The ideal candidate will possess strong leadership and project management skills, as well as a deep understanding of the digital advertising landscape. Join a company that values diversity and fosters a culture of inclusion, where your contributions will shape the future of marketing analytics. This position offers a comprehensive rewards package, including medical coverage and flexible benefits, ensuring a supportive work environment.

Benefits

Medical coverage

Dental coverage

401(k) plans

Flex spending

Life insurance

Disability benefits

Employee discount program

Employee stock purchase program

Paid family benefits

Discretionary time off

Qualifications

• 5+ years in marketing or digital analytics, especially website performance.
• Strong project management skills with the ability to handle multiple clients.

Responsibilities

• Drive strategic vision for data and analytics practices in marketing.
• Manage a team of Associate Analysts and provide insights to clients.

Skills

Leadership in digital marketing

Project management

Communication skills

Analytical thinking

Understanding of online advertising media

Education

College degree not required

Tools

Datorama

Tableau

SQL

R

Salesforce DMP

comScore

Job description

Location: New York, New York, United States |

Location: New York, New York, United States | Agency: Mediabrands - United States Ref#: 13328 | Job Function: Data & Analytics | Type of Contract: Regular

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Overview

The Associate Director, Data & Analytics will be responsible for driving key development activities associated with our Data & Analytics practice as it relates to marketing analytics in the media sector. This person will work with clients and peers to drive the strategic vision of our data and analytics practices. The ideal candidate must be able to proactively communicate ideas and opportunities, build strong relationships with internal and external partners, and will be responsible for the growth and development of an analytics team.

Responsibilities

• Provide meaningful insights to team and clients, particularly in the web space.
• Define analytic program needs and recommend proper analytical methodologies to execute against these programs.
• Own client and partner relationships, help drive strategy, measurement methodologies, and learning plans across IPG Mediabrands Insights.
• Directly manage a team of Associate Analysts through Manager and be responsible for their growth and development.
• Turn data points into storylines using visualization strategies that illustrate the What, Why, and What Now.
• Responsible for external client communication including reporting, requests, and questions.
• Leverage a variety of tools to deliver rapid-response data mining and insights while also working on large, multifaceted analysis.
• Develop methodologies for aggregating results from various programs and campaigns.

Required Skills and Experience

• Leadership or management experience in digital marketing and understanding of a broad range of online advertising media channels.
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc.
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM).
• Demonstrated success in helping clients take concrete action based on analytics and data.
• Must have strong project management skills and be able to handle multiple clients and projects simultaneously.
• Strong communication skills, both verbal and written.
• Mediabrands does not require candidates to have a college degree.

Desired Skills and Experience

• 5+ years of experience in marketing or digital analytics, primarily website performance.
• Highly accountable self-starter with the ability to work well within a group, as well as independently.
• Understanding and familiarity with advanced analytics practices.
• Ability to digest and explain complex ideas to both external and internal clients.
• Strong understanding of data and ad tech ecosystem, with a focus on the digital environment.
• Collaboration skills in a multi-stakeholder environment.
• Demonstrated success leading multi-functional teams strongly preferred.

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits. You will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on various factors including market considerations, budgetary considerations, tenure, and skill set.

Employment Transparency

It is the policy of Mediabrands to provide equal employment opportunities to all employees and applicants without regard to any protected status. Please note this job description is not designed to cover a comprehensive listing of activities, duties, or responsibilities required for this job.

For applicants to jobs in the United States: In compliance with the Americans with Disabilities Act, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [e-mail].