Portfolio Strategy Lead: Data-Driven Investment Decisions

Amazon Inc.; Seattle (WA); On-site; USD 118,000 - 160,000; Full time

Job summary

Amazon Inc. is seeking a Portfolio Strategy & Planning professional to co-lead analytical frameworks that shape North America brand marketing investments.

You'll turn research, BI, econometric insights into executive-ready investment narratives for Directors and above. You'll partner with XCM, finance, measurement, and media planning teams to forecast ROI, manage quarterly reviews, and build scalable planning processes that align funding with strategic priorities across categories such as

Qualifications

• 6+ years of non-internship marketing experience.
• 6+ years developing and managing acquisition marketing or channel programs.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience in marketing (non-internship).
• Experience presenting metrics and progress to goal to senior leadership.
• Experience using data and metrics to measure impact and determine improvements.
• Experience communicating results to senior leadership.

Responsibilities

• Support the annual Operating Plan development for North America's fixed marketing portfolio, coordinating inputs from media, campaign teams, customer insights, finance, and measurement into a single integrated investment recommendation.
• Reconcile top-down financial guardrails with bottom-up media cost realities and present a clear recommendation.
• Own the Quarterly Business Review (QBR) process: inspect input/output metrics and suggest course corrections with quantified impact.
• Manage spend tracking across budget owners and coordinate quarterly guidance updates with Finance.
• Co-Lead bi-annual portfolio laydown reviews to ensure execution stays aligned to strategy and propose fixes.
• Synthesize consumer research, business intelligence, econometric models, and media performance data into investment recommendations.
• Support development of investment strategies that optimize short- and long-term returns across priority categories.
• Partner with BI and measurement teams to improve marketing and customer lifecycle measurement.
• Write and present high-quality documents to Directors and support VP/SVP materials.
• Build scalable planning processes and frameworks for the portfolio function.

Skills

Marketing analytics

Excel

Tableau

Cross-functional collaboration

Executive communication

Data storytelling

ROI analysis

Education

Bachelor's degree in Marketing / Business / related field

Tools

Excel

Tableau

Power BI

Job description

Amazon Inc. is seeking a Portfolio Strategy & Planning professional to co-lead analytical frameworks that shape North America brand marketing investments.

You'll turn research, BI, econometric insights into executive-ready investment narratives for Directors and above. You'll partner with XCM, finance, measurement, and media planning teams to forecast ROI, manage quarterly reviews, and build scalable planning processes that align funding with strategic priorities across categories such as