Portfolio Optimization Manager

Haleon

New Jersey

On-site

USD 149,000 - 204,000

Full time

14 days+

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Benefits offered by this job

401(k) plan

Tuition reimbursement

Paid parental leave

Healthcare programs

Job summary

Haleon US is seeking a Portfolio Optimization Manager to lead the marketing effectiveness agenda through MMM, portfolio optimization, and resource allocation. You will translate complex analytics into actionable recommendations for Marketing, Finance, Commercial and Executive teams.

You will drive model development, governance, and activation of recommendations, while coaching a high-performing analytics team and partnering with internal stakeholders and external partners.

Qualifications

Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or a related field.
7+ years of experience in marketing analytics, commercial analytics, business insights, strategy consulting, or a related field.
Demonstrated experience leading Marketing Mix Modeling (MMM) programs and translating results into business recommendations.
Experience in portfolio optimization, resource allocation, scenario planning, or strategic investment decision support.
Strong analytical and problem-solving skills with experience working with complex and large-scale datasets.
Experience influencing senior stakeholders through data-driven recommendations and strategic insights.
Experience leading and developing high-performing teams.
Experience working cross-functionally with Marketing, Finance, Commercial, and Executive Leadership teams.
Experience managing external agencies, consultants, or analytics partners.

Responsibilities

Lead Haleon US's Marketing Mix Modeling (MMM) program, including model development, governance, delivery, and activation of recommendations.
Translate complex analytical findings into actionable business recommendations that drive marketing investment decisions and commercial growth.
Act as a trusted advisor and subject matter expert to Marketing, Commercial, Finance, and Leadership teams on marketing effectiveness and investment optimization.
Lead portfolio optimization and resource allocation analyses to support annual operating plans, long-range strategic planning, and investment decisions.
Develop fact-based recommendations across brands, channels, and customer segments to maximize growth and return on investment.
Support business scenario planning and investment simulations to evaluate opportunities, trade-offs, and risks.
Collaborate with internal stakeholders and external analytics partners to ensure delivery of high-quality, actionable insights.
Manage external analytics, consulting, and measurement partners to ensure analytical rigor, efficient resource utilization, and alignment with business priorities.
Lead, coach, and develop direct reports, creating a high-performance culture focused on innovation, accountability, and talent development.
Establish performance expectations, provide ongoing coaching, and support career development for team members.
Build organizational capabilities by driving adoption of marketing effectiveness tools, frameworks, and best practices.
Identify and evaluate emerging analytical methodologies, technologies, and approaches that strengthen decision-making capabilities.
Influence senior leadership through compelling data storytelling and evidence-based recommendations.
Collaborate with regional and global analytics teams to share methodologies, best practices, and learnings.
Manage budgets associated with marketing effectiveness initiatives, analytics partnerships, and strategic projects.
Serve as the organizational expert on marketing effectiveness, econometric modeling, portfolio optimization, and resource allocation strategies.
Understand MMM methodology and ensure models are accurate and useable through rigid validation.

Skills

Marketing analytics

MMM

Portfolio optimization

Stakeholder management

Leadership

Cross-functional collaboration

Data storytelling

Education

Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or a related field

Advanced degree in Business, Economics, Statistics, Data Science, Marketing Analytics, or related discipline

Tools

Power BI

Tableau

Python

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Are you looking for an opportunity to influence multimillion-dollar marketing investment decisions through advanced analytics and strategic resource allocation? If so, this is the role for you.

As Portfolio Optimization Manager, you will be responsible for leading Haleon US's marketing effectiveness agenda through the development and application of Marketing Mix Modeling (MMM), portfolio optimization, and resource allocation capabilities.

Acting as a trusted advisor to Marketing, Finance, Commercial, and Executive Leadership teams, you will translate complex analytical outputs into actionable recommendations that maximize business growth, improve return on investment, and support strategic decision-making.

This role will serve as the US lead for Marketing Mix Modeling and investment optimization, driving the development and adoption of analytical frameworks that enable evidence-based allocation of marketing investments across brands, and channels.

In addition, this position will be responsible for leading both internal analytics talent and external agency and consulting partners, ensuring the delivery of high-quality insights while fostering a culture of innovation, accountability, and continuous improvement.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

These responsibilities include some of the following:

Lead Haleon US's Marketing Mix Modeling (MMM) program, including model development, governance, delivery, and activation of recommendations.
Translate complex analytical findings into actionable business recommendations that drive marketing investment decisions and commercial growth.
Act as a trusted advisor and subject matter expert to Marketing, Commercial, Finance, and Leadership teams on marketing effectiveness and investment optimization.
Lead portfolio optimization and resource allocation analyses to support annual operating plans, long-range strategic planning, and investment decisions.
Develop fact-based recommendations across brands, channels, and customer segments to maximize growth and return on investment.
Support business scenario planning and investment simulations to evaluate opportunities, trade-offs, and risks.
Collaborate with internal stakeholders and external analytics partners to ensure delivery of high-quality, actionable insights.
Manage external analytics, consulting, and measurement partners to ensure analytical rigor, efficient resource utilization, and alignment with business priorities.
Lead, coach, and develop direct reports, creating a high-performance culture focused on innovation, accountability, and talent development.
Establish performance expectations, provide ongoing coaching, and support career development for team members.
Build organizational capabilities by driving adoption of marketing effectiveness tools, frameworks, and best practices.
Identify and evaluate emerging analytical methodologies, technologies, and approaches that strengthen decision-making capabilities.
Influence senior leadership through compelling data storytelling and evidence-based recommendations.
Collaborate with regional and global analytics teams to share methodologies, best practices, and learnings.
Manage budgets associated with marketing effectiveness initiatives, analytics partnerships, and strategic projects.
Serve as the organizational expert on marketing effectiveness, econometric modeling, portfolio optimization, and resource allocation strategies.
Understand MMM methodology and ensure models are accurate and useable through rigid validation.

Basic Qualifications

Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or a related field.
7+ years of experience in marketing analytics, commercial analytics, business insights, strategy consulting, or a related field.
Demonstrated experience leading Marketing Mix Modeling (MMM) programs and translating results into business recommendations.
Experience in portfolio optimization, resource allocation, scenario planning, or strategic investment decision support.
Strong analytical and problem-solving skills with experience working with complex and large-scale datasets.
Experience influencing senior stakeholders through data-driven recommendations and strategic insights.
Experience leading and developing high-performing teams.
Experience working cross-functionally with Marketing, Finance, Commercial, and Executive Leadership teams.
Experience managing external agencies, consultants, or analytics partners.

Preferred Qualifications

Advanced degree in Business, Economics, Statistics, Data Science, Marketing Analytics, or related discipline.
Experience within Consumer Health, CPG, Pharmaceutical, Retail, or Consulting organizations.
Experience with econometric modeling, forecasting, simulation, and optimization techniques.
Strong understanding of media measurement, attribution, incrementality testing, and marketing effectiveness methodologies.
Experience supporting commercial and financial planning processes.
Proven ability to simplify complex analytical concepts for senior and executive audiences.
Experience building and scaling analytics capabilities, processes, and teams.
Strong people leadership skills with a track record of coaching and developing talent.
Experience managing large agency, consulting, or analytical engagements and associated budgets.
Proficiency with analytical and visualization tools such as Power BI, Tableau, R, Python, or similar platforms.
Ability to balance strategic thinking with execution excellence.

The salary range for this role is: $148,648 - 204,391 USD annually plus an annual bonus.

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Equal Opportunities

Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email: