Policy Campaign Creative & Content Lead

Google; Washington (District of Columbia); On-site; USD 181,000 - 247,000; Full time

Job summary

Google is seeking an exceptional creative and media strategist for the Government Affairs and Public Policy team to serve as the central content engine across major global advocacy initiatives. You will transform complex topics into compelling formats and smart distribution strategies that resonate with policymakers and opinion formers.

You will guide creative goals, media literacy, and tactical instincts to help Google cut through a fragmented information ecosystem, pairing political acumen

Qualifications

• Bachelor's degree or equivalent practical experience.
• 10 years of experience in creative content direction, digital advocacy, public affairs, political campaign strategy, or agency creative/account management.
• Experience guiding digital media and distribution strategies (paid or organic) targeted at policy audiences, civic leaders, or key opinion formers.
• Experience directing external creative, design, or production agencies from concept to delivery.

Responsibilities

• Distill dense policy positions, economic research, and regulatory arguments into accessible narratives across digital, visual, and non-traditional formats.
• Develop and oversee targeted digital distribution strategies across paid and organic channels to support Google's policy objectives; guide partner-led media plans and craft distribution partnerships.
• Serve as the central creative and content advisor across global issue portfolios; define benchmarks, establish measurement frameworks, and build modular asset toolkits.
• Direct external creative, design, media-buying, and production agencies from concept through final delivery, managing timelines, scopes, and budgets.

Skills

Content direction

Policy strategy

Digital media strategy

Agency management

Education

Bachelor's degree or equivalent

Job description

Google is seeking an exceptional creative and media strategist for the Government Affairs and Public Policy team to serve as the central content engine across major global advocacy initiatives. You will transform complex topics into compelling formats and smart distribution strategies that resonate with policymakers and opinion formers.

You will guide creative goals, media literacy, and tactical instincts to help Google cut through a fragmented information ecosystem, pairing political acumen