Player Connections Paid Media Specialist

2K; Novato (CA); On-site; USD 75,000 - 110,000; Full time

Job summary

2K in Novato, CA is seeking a Associate Manager, Paid Media to drive end-to-end campaign execution across Meta, Google, and 1st party channels. You will own detailed workflows, QA, and live campaign management within the pod, collaborating with agency partners and in-house teams to optimize performance and delivery.

You’ll manage platform relationships, activation, budgeting, and reporting, ensuring campaigns align with brand and performance goals while maintaining meticulous documentation and

Qualifications

• 2–4 years of experience in media planning or digital marketing execution.
• Proficient with Meta Ads Manager and Google Ads interfaces.
• Experience with budget management, trafficking, and QA processes.
• Ability to analyze multiple data sets for performance tracking.
• Strong communication with external platform partners.

Responsibilities

• Drive the execution and delivery of paid media campaigns with ownership within the pod.
• Translate media planning into actionable steps and manage detailed workflows.
• Own the live process for campaigns, coordinating assets, tracking, and targeting parameters.
• Monitor daily pacing and perform post-campaign analyses to derive insights.
• Maintain documentation and ensure timelines for overarching media strategies.
• Collaborate with Creative, Analytics, and Marketing Tech teams.

Skills

Cross-functional Collaboration

External Partner Management

Planning, Prioritization & Execution

Insight & QA

Strategic Communication

Meta Ads Manager

Google Ads

Budget Management

trafficking & QA processes

Tools

Meta Ads Manager

Google Ads

Job description

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, includingNBA® 2K, one of the top-selling franchises in the world, and legendary titles likeBioShock®,Borderlands®,Mafia,Sid Meier’s Civilization®, andXCOM®, as well as fan favoritesWWE® 2K,TopSpin®, andPGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world.Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios,and2K SportsLabcreate world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged tocome as they areand do their best work.

What We Need

Reporting to the Manager, Paid, this role is a key member of the "pod" team, with a primary focus on driving campaign execution and delivery with a strong sense of ownership and accountability across media plans that support overarching brand and performance strategies. The Associate Manager is responsible for managing detailed planning workflows, ensuring campaigns across platforms such as Meta, Google, and 1st party channels are executed with precision alongside agency managed media. This role requires a proactive professional who can own end-to-end performance tracking, maintain strong platform partner relationships, and drive campaign delivery across in house and agency with a high sense of accountability.

What You’ll Do

• Campaign Execution & Pod Delivery
  • Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team.
  • Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery.
  • Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms.
  • Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights.
  • Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies.
  • Contribute to planning discussions to strengthen strategic understanding.
• Platform Activation & Partner Management
  • Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables.
  • Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals.
  • Participate in agency and partner meetings with a clear understanding of campaign goals, ensuring partner outputs align with tactical objectives.
  • Actively build and hold relationships with key platform partners to stay informed on alpha/beta opportunities and technical troubleshooting.
• Cross-Functional Collaboration & Support
  • Communicate effectively across the team to ensure clarity and alignment on campaign beats, proactively resolving blockers where possible.
  • Demonstrate a growing awareness of cross-functional interdependencies (Creative, Analytics, Marketing Tech) and contribute to planning discussions to strengthen strategic understanding.
  • Identify and elevate resourcing gaps or scope misalignments early to enable smooth execution and cross-functional alignment.
• Operational & Financial Oversight
  • Manage the internal finance and procurement processes for the pod, including PO creation, budget tracking, and invoice reconciliation.
  • Support the Manager in the application of commercial context to planning decisions, flagging data inconsistencies or risks.
  • Contribute to a culture of curiosity and collaboration by proactively sharing knowledge and offering support to peers.

What Will Make You A Great Fit

• Core Competencies
  • Cross-functional Collaboration & Influence:Drives campaign execution and delivery; communicates effectively across the team to ensure alignment and resolve blockers.
  • External Partner Management:Owns execution of partner deliverables and manages recurring platform rep relationships to maximize value.
  • Planning, Prioritization & Execution:Translates strategy into actionable steps; maintains up-to-date documentation and ensures timeline adherence.
  • Insight, Quality & Risk Management:Owns end-to-end campaign performance tracking and QA; conducts deep-dive analyses to inform future best practices.
  • Strategic Communication:Communicates clearly in written updates and meetings; asks clarifying questions to ensure alignment on next steps.
• Required Qualifications, Knowledge, and Job-Related Skills
  • 2–4 years of experience in media planning or digital marketing execution.
  • Established professional contributor with a full understanding of Meta Ads Manager and Google Ads interfaces.
  • Experience in tactical campaign execution, including budget management, trafficking, and QA processes.
  • Proven ability to analyze multiple data sets to support performance tracking and ongoing optimization.
  • Strong communication skills with experience managing professional relationships with external platform partners.
  • Proficient in Excel/Google Sheets for data documentation and financial tracking.
• Preferred Qualifications
  • Experience in the gaming or entertainment industry.
  • Familiarity with Customer Data Platform (CDP) activation.
  • Experience in an agency or high-growth "pod" environment.

The pay range for this position in Novato, CA at the start of employment is expected to be between $74,500 and $110,260 per year. However, base pay offered is based onmarket location, and may vary further dependingon individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensationpackage for employees in regular roles may also include other elements, including a bonus and/or equity awards, inaddition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform the essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. Please note that 2K Publishing is unable to provide visa sponsorship or assistance for this position. All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship.

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