Playable Ad Developer

Medialicious Ltd; Georgia; On-site; USD 85,000 - 130,000; Full time

Job summary

Medialicious is seeking a Playable Ad Developer to lead the full lifecycle of playable ad production, from concept to deployment. You will collaborate with creative, design, and performance teams to build HTML5-based playable ads that replicate casino gameplay and drive user acquisition at scale.

Ideal candidates have a strong portfolio, solid JavaScript/HTML5/CSS3 skills, and hands-on experience with Phaser.js or Pixi.js, plus familiarity with mobile ad networks and performance optimization.

Qualifications

• Proven experience as a playable ad or HTML5 game developer.
• Strong portfolio of playable ads or lightweight HTML5 games.
• Proficient in JavaScript, HTML5, and CSS3.
• Experience with Phaser.js or Pixi.js frameworks.
• Familiar with mobile ad network specs and performance optimization.
• Strong problem solving and collaboration abilities.

Responsibilities

• Develop lightweight HTML5 playable ads.
• Build interactive experiences with Phaser.js or Pixi.js.
• Integrate assets to replicate casino gameplay.
• Optimize load times and animations across devices.
• Implement integrations with mobile ad network SDKs.
• Support A/B testing and performance-driven refinements.
• Collaborate with design and performance teams.
• Stay updated on mobile ad trends and HTML5 game dev.

Skills

Playable ads

HTML5

JavaScript

Phaser.js

Pixi.js

Ad SDKs

Portfolio

Teamwork

CSS3

Problem solving

Tools

Git

Adobe Animate

Spine

Job description

At Medialicious, we’re a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: lead the industry through deep expertise, ongoing innovation, and strategic scale.

Role Overview

As a Playable Ad Developer, you will oversee the full lifecycle of playable ad production—from early concepting to technical execution and deployment. You will work closely with our creative, design, and performance marketing teams to build highly engaging HTML5-based playable ads that showcase polished social casino gameplay and drive user acquisition at scale.

Key Responsibilities

• Develop high-quality, lightweight playable ads using HTML5, CSS3, and JavaScript.
• Build engaging interactive experiences using game frameworks such as Phaser.js or Pixi.js.
• Integrate creative assets (sprites, reels, animations, UI elements, etc.) to accurately replicate Vegas-style slot gameplay and other casino mechanics.
• Optimize playable ads for maximum performance, ensuring fast load times and smooth animation across devices, placements, and ad networks.
• Implement and troubleshoot integrations with major mobile ad network SDKs (e.g., Unity Ads, Google AdMob, ironSource).
• Support creative A/B testing through variations, refinements, and performance-driven adjustments.
• Collaborate with designers, motion artists, and performance teams to ensure playable ad concepts align with campaign goals.
• Stay up to date with mobile advertising trends, HTML5 game development best practices, and evolving platform requirements.

Qualifications

• Proven experience as a Playable Ad Developer, HTML5 Game Developer, or similar technical role.
• A strong portfolio showcasing playable ads, interactive demos, or lightweight HTML5 games.
• Strong proficiency in JavaScript, HTML5, and CSS3.
• Hands-on experience with at least one HTML5 game framework (Phaser.js, Pixi.js, or similar).
• Familiarity with technical specs and requirements of major mobile ad networks.
• Solid understanding of performance optimization techniques for mobile-focused web applications.
• Strong problem-solving skills, technical curiosity, and attention to detail.
• Excellent communication and collaboration abilities.

Preferred (Not Required)

• Experience with 2D animation tools such as Adobe Animate, Spine, or similar.
• Background in mobile game development, especially casual or casino genres.
• Experience with version control tools like Git.

Required For Application

A portfolio showcasing rich, fully developed playable ads you have created end-to-end.