Mobile Games Ads Creative Director

Jobgether

Germany (OH)

Hybrid

USD 80,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Competitive salary package

Flexible work environment

Comprehensive health benefits

Access to cutting-edge tools

Collaborative team culture

Job summary

A mobile gaming company seeks a creative lead to oversee video advertising campaigns. The role requires 5+ years of experience in mobile gaming or performance marketing, managing a team, and a blend of creative and analytical skills. You will define creative strategies and analyze performance metrics to drive campaign success. The position offers a competitive salary and flexible work options, contributing to a high-growth mobile game.

Qualifications

5+ years of experience in mobile gaming, performance marketing, or digital advertising.
Proven track record of producing effective ad creatives.
Strong understanding of short-form video dynamics.

Responsibilities

Define and execute a creative strategy for video ads.
Lead a team of video editors to deliver high-quality assets.
Collaborate with user acquisition teams to analyze performance metrics.
Monitor industry trends to maintain competitive edge.

Skills

Video advertising

Creative strategy

Performance marketing

Project management

Adobe After Effects

Adobe Premiere Pro

Leadership

Tools

Adobe After Effects

Adobe Premiere Pro

Unity

Unreal Engine

Job description

In this role, you will lead the creative vision and execution of high-impact video advertising campaigns for a mobile game, shaping how millions of players discover and engage with the product. Positioned at the crossroads of marketing, analytics, and game design, you will transform player insights into compelling, performance-driven creatives. You’ll oversee a fast‑paced production pipeline, ensuring a steady flow of innovative ad formats that capture attention and drive installs. This role blends storytelling with data, requiring both creative intuition and analytical thinking. You’ll continuously experiment, iterate, and refine concepts to optimize campaign performance. It’s an opportunity to influence growth at scale while pushing the boundaries of mobile advertising creativity.

Responsibilities

Define and execute a comprehensive creative strategy for video ads, including diverse formats such as gameplay edits, cinematic trailers, user‑generated content, and experimental concepts
Lead and manage a team of video editors, ensuring the consistent delivery of high‑quality, high‑volume creative assets
Collaborate closely with user acquisition teams to analyze performance metrics (e.g., hook rates, retention, conversion), using insights to refine and optimize campaigns
Monitor industry trends across platforms like TikTok, Meta, and other mobile ad networks to maintain a competitive edge
Conduct ongoing competitive analysis to identify winning creative patterns and emerging opportunities
Ensure brand consistency across all creatives while encouraging bold experimentation within short‑form video constraints

Requirements

5+ years of experience in mobile gaming, performance marketing, or a creative agency environment focused on digital advertising
Proven track record of producing ad creatives that drive measurable results, such as increased installs or improved campaign performance
Strong understanding of short‑form video dynamics, especially the importance of the first few seconds in capturing user attention
Proficiency with creative tools such as Adobe After Effects and Premiere Pro; familiarity with game engines like Unity or Unreal is a plus
Ability to balance data insights with creative instincts, knowing when to iterate and when to take calculated risks
Excellent leadership, communication, and project management skills in a fast‑paced, results‑driven environment

Benefits