Platform & Partner Ecosystem GTM Director
athenahealth
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Benefits offered by this job
Job summary
athenahealth is seeking a seasoned Product Marketing Director to lead the Platform and Partner Ecosystem GTM launches. You will own a cohesive brand and partnership strategy, highlighting interoperability as a driver of customer value and platform strength across providers, payers, and ecosystem partners.
The role oversees product marketing for the interoperability platform and integrated partner solutions, focusing on positioning, messaging, and commercial enablement to empower sales and
Qualifications
- Bachelor's degree in business, marketing, or communications preferred.
- 10+ years marketing in healthcare IT/EHR.
- 5+ years product marketing with launches and messaging enablement.
- Familiarity with HL7/FHIR/USCDI/EDI interoperability standards.
Responsibilities
- Own product marketing for the Athena Connect interoperability suite and ecosystem.
- Develop provider- and partner-facing messaging and value propositions.
- Lead product and partnership launches with cross-functional teams.
- Inform GTM strategy through competitive intelligence and market insights.
- Equip commercial teams with knowledge and tools to drive sales.
- Collaborate across product, marketing, sales, service delivery, and Partner Marketing.
Education
Job description
athenahealth is seeking a seasoned Product Marketing Director to lead the Platform and Partner Ecosystem GTM launches. You will own a cohesive brand and partnership strategy, highlighting interoperability as a driver of customer value and platform strength across providers, payers, and ecosystem partners.
The role oversees product marketing for the interoperability platform and integrated partner solutions, focusing on positioning, messaging, and commercial enablement to empower sales and
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