Payer Marketing Growth Lead

athenahealth; Missouri; On-site; USD 96,000 - 164,000; Full time

Benefits offered by this job

Commuter support

Employee assistance programs

Tuition assistance

Dog-friendly offices

Flexible work options

Job summary

athenahealth is hiring a Payer Marketing Manager to lead the payer segment GTM strategy and orchestrate integrated programs across digital, events, content, and partnerships. You will translate market insights into campaigns that accelerate pipeline, bookings, and revenue growth.

The role reports to the Director of Payer Marketing and collaborates with Sales, Product Marketing, and Commercial Operations to deliver measurable business outcomes and executive-ready reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, Business, or related field.
• 6+ years in B2B marketing, segment marketing, marketing strategy, commercial operations, demand generation, or related roles; healthcare tech or payer market experience preferred.
• Demonstrated ability to develop go-to-market strategies, audience segmentation plans, campaigns, and performance reporting across multiple channels.
• Strong analytical skills translating market and campaign data into actionable recommendations for leadership.
• Excellent collaboration with Sales, Marketing, Product, Operations to drive aligned execution.

Responsibilities

• Develop and execute payer segment go-to-market strategies aligned to objectives and revenue growth.
• Analyze payer market trends, buyer personas, and performance signals to inform segmentation and messaging.
• Partner across Sales, Product Marketing, Campaigns, and Operations to align strategy and data quality.
• Oversee integrated marketing programs from planning through post-launch analysis and optimization.
• Build executive-ready dashboards linking activity to KPIs like engagement, pipeline, and revenue influence.
• Maintain segment calendars and activation plans across cross-functional teams.

Skills

B2B marketing

Segment marketing

Marketing strategy

Demand generation

Cross-functional leadership

Analytics

Stakeholder management

Communication

Education

Bachelor’s degree in Marketing or related field

Healthcare administration or business background

Tools

Marketing automation

CRM

Attribution

Dashboards

Campaign reporting

AI in marketing

Job description

athenahealth is hiring a Payer Marketing Manager to lead the payer segment GTM strategy and orchestrate integrated programs across digital, events, content, and partnerships. You will translate market insights into campaigns that accelerate pipeline, bookings, and revenue growth.

The role reports to the Director of Payer Marketing and collaborates with Sales, Product Marketing, and Commercial Operations to deliver measurable business outcomes and executive-ready reporting.