Physician Marketing Strategist

AdventHealth; Orlando (FL); On-site; USD 61,000 - 113,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Time Off from Day One

403-B Retirement Plan

4 Weeks 100% Paid Parental Leave

Career Development

Whole Person Well-being Resources

Mental Health Resources and Support

Pet Benefits

Job summary

AdventHealth in Orlando, FL seeks a seasoned marketing professional to lead day-to-day strategic marketing efforts for key service lines and markets. You will drive plans, execute strategies, manage relationships with physicians and researchers, and oversee digital and creative assets to boost brand awareness and patient referrals.

Strong leadership, analytics, and healthcare marketing experience are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field required.
• 4+ marketing or related experience with complex project management and/or comprehensive campaign results.
• Healthcare industry experience preferred.

Responsibilities

• Organizing marketing plans
• Executing strategies
• Maintaining effective relationships
• Manages day-to-day strategic marketing efforts
• Coordinates with the Research team
• Monitors patient volume, market share, online engagement, and brand preference
• Implements tracking mechanisms to measure success and reconcile ROI
• Develops and maintains physician relationships
• Oversees websites related to the area of focus
• Collaborates with the Digital Strategy team
• Works collaboratively with the Creative team
• Serves as a brand ambassador
• Plans and executes health fairs, community events, and negotiates community sponsorships
• Manages service line and market-specific budgets
• Provides direct management responsibility for marketing interns and potentially marketing coordinators or specialists
• Meets or exceeds customer service level expectations
• Other duties as assigned

Skills

Introductory management

Marketing program development

Cross-department collaboration

Presentation & writing

Data analysis

Digital media & analytics

Project management

Microsoft Office

Education

Bachelor's in Marketing/Communications/Business

Tools

Google Analytics/AdWords

HTML/CSS

Job description

Company Culture

Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better. All the benefits and perks you need for you and your family:

Benefits from Day One

• Medical Insurance


• Dental Insurance


• Vision Insurance


• Life Insurance


• Disability Insurance


• Paid Time Off from Day One


• 403-B Retirement Plan


• 4 Weeks 100% Paid Parental Leave


• Career Development


• Whole Person Well-being Resources


• Mental Health Resources and Support


• Pet Benefits

Schedule & Location

• Schedule: Full time


• Shift: Day (United States of America)


• Address: 601 E ROLLINS ST


• City: ORLANDO


• State: Florida


• Postal Code: 32803

Job Description

Responsible for managing day-to-day marketing planning and execution for key service lines and market-specific strategies. This position applies market research and analytics to develop plans that competitively differentiate the organization and ensure growth in volume, market share, and brand awareness. In addition, this position builds strong relationships to advance strategic vision. Additionally, this role actively participates in providing outstanding customer service. Responsibilities for this role include organizing marketing plans, executing strategies, and maintaining effective relationships. This role accepts responsibility for maintaining respectful relationships with all. Manages day-to-day strategic marketing efforts for assigned service lines and dedicated markets with a regional and network focus. Coordinates with the Research team to develop market analysis and obtain competitor, consumer, and physician intelligence to create effective marketing plans. Monitors patient volume, market share, online engagement, and brand preference, implementing tracking mechanisms to measure success and reconcile ROI. Develops and maintains physician relationships, creating marketing strategies to drive physician referrals and collaborating with the Physician Relations/Sales team. Oversees websites related to the area of focus, collaborating with the Digital Strategy team to implement effective online and social media strategies. Works collaboratively with the Creative team, providing clear objectives, timely feedback, and reasonable deadlines for the development of deliverables. Serves as a brand ambassador, ensuring consistent execution of national and local brand standards across all areas. Plans and executes health fairs, community events, and negotiates community sponsorships, managing community relationships and partnerships. Manages service line and market-specific budgets, ensuring timely reporting and fiscal responsibility. Provides direct management responsibility for marketing interns and potentially marketing coordinators or specialists, assisting with hiring, retaining, and developing the team. Meets or exceeds customer service level expectations. Other duties as assigned.

Responsibilities

• Organizing marketing plans


• Executing strategies


• Maintaining effective relationships


• Manages day-to-day strategic marketing efforts


• Coordinates with the Research team


• Monitors patient volume, market share, online engagement, and brand preference


• Implements tracking mechanisms to measure success and reconcile ROI


• Develops and maintains physician relationships


• Oversees websites related to the area of focus


• Collaborates with the Digital Strategy team


• Works collaboratively with the Creative team


• Serves as a brand ambassador


• Plans and executes health fairs, community events, and negotiates community sponsorships


• Manages service line and market-specific budgets


• Provides direct management responsibility for marketing interns and potentially marketing coordinators or specialists


• Meets or exceeds customer service level expectations


• Other duties as assigned

Knowledge, Skills, and Abilities

• [Required] Introductory management skills and advanced organizational skills with the ability to multi-task in a fast-paced work environment.


• [Required] Advanced knowledge and skills to create and manage integrated marketing programs, including marketing planning; volume driving strategies; creative concepting and execution; corporate communications; digital and social media; development of media stories, effective project management, event planning; community sponsorships and outreach, and research analysis.


• [Required] Effective collaborator, able to drive accelerated results through sharing of ideas and building strong cross- and inter-departmental relationships with executives, staff, physicians, and/or community partners.


• [Required] Strong presentation and writing/story-telling skills.


• [Required] Sound critical thinker with the ability to analyze data with attention to detail and accuracy in order to make strategic decisions and recommendations that produce measurable results.


• [Required] Advanced experience in emerging digital media and technologies; proficient in social media platforms and strong understanding of digital analytics, cloud-based technology systems, PCC principles/platforms (e.g., Google Analytics/AdWords), and web development principles (e.g., HTML/CSS).


• [Required] Demonstrates proven ability to work well with others using tact and diplomacy.


• [Required] Effective project management, organization, and continued focus on professional development.


• [Required] Advanced skills in Microsoft Office Suite, specifically Word, Excel, and PowerPoint.

Education

• Education: Bachelor's


• Field of Study: in Marketing, Communications, Business, or related field


• Work Experience: 4+ marketing or related experience with complex project management and/or comprehensive campaign results


• Previous experience in healthcare industry (Preferred)

Physical Requirements

Physical Requirements: (Please click the link below to view work requirements) Physical Requirements - https://tinyurl.com/mte9kpcf

Pay Range

$60,756.80 - $113,006.40

Background Screening Requirement (Florida Law)

Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law. Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse: https://info.flclearinghouse.com/

Equal Opportunity Employer

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

Mission Statement

Every day, our fellow team members show up to work, unified by one shared mission: Extending the Healing Ministry of Jesus Christ. As a faith-based health care organization, our story is one of hope as we strive to heal and restore the body, mind and spirit. Though our facilities are spread across the country, this unwavering belief binds us together. Across every office, exam and patient room, we’re committed to providing individualized, holistic care. This is our Christian mission, and it inspires us to help make communities healthier and happier.